The stand-alone brand value of the IPL is now USD 3.2 billion, up by 80% from USD 1.8 billion in 2022, while the business enterprise value of the IPL stands at USD 15.4 billion, which is up by 80% from USD 8.5 billion in 2022, as per a brand valuation study by Global investment bank Houlihan Lokey, Inc., the results of which were issued on Monday.
