Reluctant Twitter users, influencers and others are flocking to Meta's new Threads app

NEW YORK (AP) — Celebrities, lawmakers, brands and everyday social media users are flocking to Meta's freshly minted app Threads to connect with their followers, including many Twitter refugees tired of the drama surrounding Elon Musk’s raucous oversight of that platform.

But the real question is: Will they stay?

Instagram head Adam Mosseri said in a Threads post Monday that in the five days since its launch, 100 million people have signed up for Threads, which was rolled out as a companion app to Instagram.

Ann Coleman is among them. The 50-year-old, who lives in Baltimore, said she joined Threads after hearing about the platform from a comedian she follows on social media. She said she loves Twitter and has been using it for more than 10 years. She even met her husband on there.

But Coleman, who is politically progressive, has been looking to switch to a new platform because of Musk’s political views and changes he’s made to Twitter, like upending its verification system. She previously joined the decentralized social network Mastodon, but found it a bit confusing to use.

She said she likes Threads but wishes she could easily follow all her Twitter friends there. Threads gives Instagram users the option to automatically follow the same accounts they do on the photo-sharing app, which makes it easier for active Instagram users to replicate a similar type of engagement on Threads. But others starting from the ground up will have to do more work.

“If I’m going to leave Twitter entirely, I’m going to have to try and find some of these people” from Twitter, Coleman said.

While she said she has her own concerns about Meta — specifically pointing to the Cambridge Analytica privacy breach, among other things — "it’s not with the depth of concern that I do with Musk.”

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