This Coop pillow is the best we've ever tested and it's 20% off for Prime Day
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Some of the best Prime Day deals are practically tradition at this point. For our team, one Prime Day pillow deal we look forward to seeing every year is a rare discount on our favorite pillow: the Coop Sleep Coops Original Pillow. Like clockwork, this old faithful 20% discount has come around again this year, and you'll have just two days to scoop it up.
As Insider's resident home editor, I've tested 26 pillows (and counting) for our guide to the best pillows, and I've yet to find a pillow that's better than the Coop Sleep Goods Original Pillow. But you don't have to just take my word for it: at least five other Insider reporters and editors have contributed positive insights for our Coop Pillow review over the years. Check the deal out below and read on for more about what we love about this pillow.
The best pillow deal on Prime Day
What we love about the Coop Sleep Goods Original Pillow
What makes this pillow so special is that it's completely adjustable to suit your individual sleep style. Unlike most pillows, which have a static fill, the Coop pillow is filled with shredded memory foam. You can access the entire inner cavity of the pillow through a side zipper and remove fill to find your perfect loft and support. For those who need even more support, each pillow comes with a pound of extra filling in a separate bag that you can add to the pillow as needed.
Finding your perfect loft will of course take some trial and error. Fortunately, the pillow comes with recommendations to start with based on your sleeping position: less fill for stomach sleepers, moderate fill for back sleepers, and most fill for side sleepers.
Perhaps most importantly, the pillow comes with a 100-night trial so you can decide if it's right for you. With nearly three months to test out the pillow before you commit to it, this is basically a risk-free deal worth taking advantage of this Prime Day.