Big gin makers double sales, take fight to small peers

Big companies' traditional gin brands, including Bombay Sapphire, Jaisalmer, Beefeater and Big Ben, regained market share in 2022 according to the IWSR Drinks Market Analysis report. Although newer entrants, such as Samsara and Stranger & Sons, increased sales by 50-70%, consumers turned to established companies with better infrastructure, production capabilities and quality control.