DeSantis was so busy trying to out-Trump Trump that he killed his campaign

When it comes to the 2024 presidential bid of Florida Gov. Ron DeSantis, everyone agrees on one thing: It's not going well.

But how to fix it? That's a different story with a plethora of answers, none of which pass the smell test.

Some pundits and Republican strategists are advocating a strategy that the DeSantis camp itself has already embraced: Run to the right of Trump—it's the only way.

The hateful yet weirdly homoerotic anti-LGBTQ video shared by Team DeSantis last week on Twitter epitomized the entire strategy. Pick an already disenfranchised group—in this case transgender Americans, whom MAGA cultists freakishly believe are ruining their lives—and then unleash a heinous attack on them to prove you don't possess a shred of human decency. Bonus points for courting deeply disturbed misanthropes such as incels in the process.