Prime Day pillow deals 2023: Save up to 30% on top brands like Casper and Coop
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Amazon Prime Day is one of the best times to get top-quality sleep products for significantly less. Right now, we're tracking the best deals on top-rated pillows and mattresses.
We've tested dozens of pillows, and some of our favorites are on sale for Prime Day, including a 20% discount on the Coop Sleep Goods Original Pillow, which continues to reign as the best overall in our pillow buying guide. Some of our other favorites, including Casper's pillow (30% off MSRP at Amazon), are also discounted during the sale. Many of these savings are the best we've seen all year, and we historically don't see them matched again until Black Friday and Cyber Monday.
If you're looking for a new pillow, read on for our favorite discounts this Prime Day — your neck will thank you later.
The best Prime Day pillow deals
How to choose the right pillow
The best pillow for you depends entirely on your individual anatomy and your sleeping position. In general, side sleepers (who make up the majority of the population) need the loftiest pillows to help bridge the gap between their shoulder and head. Back sleepers benefit from a mid-loft pillow, and stomach sleepers will prefer a pillow that's nearly flat. Because there's so much variety in individual needs, we highly recommend pillows with adjustable fill, like our top pick from Coop Sleep Goods. This lets you really dial in the perfect loft for you.
Other than loft, you'll also want to take into account pillow material. If you're looking for a hotel-soft pillow, you'll probably want to opt for a down pillow. We lay out plenty of options in our best down pillows guide. However, some sleepers are sensitive to down, so we recommend that you outfit guest bedrooms with down-alternative or synthetic fill pillows to avoid any potential discomfort if your guests have allergies.
Lastly, if you suffer from neck or shoulder pain or are pregnant, you may opt for a specialty pillow. Our guide to the best pillows for neck pain dives into everything you need to look for in an orthopedic pillow. If you're pregnant, you may want to check out our guide to the best body pillows for options with full-body support.
While Prime Day is an excellent time to buy a great pillow at a discount, some of the best discounts of the day are Prime Day mattress deals. That said, even with a discount, a mattress is a big investment, so be sure to check out our guide to the best mattresses before purchasing.