Ultimate Love Island lingerie rich list reveals the star leading the way with multi-million pound undie empire
THEY spend two months flaunting their astonishing, bikini-clad figures in front of millions of fans.
So it’s no surprising that Love Island‘s leading ladies have been able to cash in with eye-watering lingerie deals once they leave the villa.
Tasha Ghouri, 24, has become the latest from the hit ITV2 dating show to set pulses racing in adverts for Ann Summers’ new Camille collection.
Since signing up to work with the high-street lingerie brand in November last year, Tasha has fronted the Christmas campaigns, and is clearly doing more than enough to keep being asked back.
Tasha, now worth £900,000, also works with the likes of eBay, Simmi Shoes and Lullabellz.
We look at the other Islanders who are earning thousands of pounds for modelling in their undies – and who’s ended up with the biggest fortune.
Maura Higgins – £2.5m net worth
After coming out of Love Island in 2019, Maura Higgins, 32, became a millionaire, securing work with loads of brands – including a £500,000 Ann Summers deal.
In one of her first jaw-dropping shoots for the lingerie brand, she said she felt “fiercely sexy”.
And she’s continued to work with Ann Summers since, on swimwear shoots and its Christmas campaign – in which she dressed as a sexy Santa.
She even wore Ann Summers underwear as outerwear on the sexy brand’s Going Out collection, in October last year.
Maura has said: “To work for a brand that truly is as inclusive as Ann Summers are is such a honour.”
Olivia Bowen – £2.1m
Olivia Bowen, 29, may have been an Islander back in season two, but that hasn’t stopped her from carving a hugely successful career for herself.
Alongside a slew of endorsement deals, she has a deal with Boux Avenue that has added to her £4.5million joint net worth with her husband Alex, who she met on the show.
Body-confident Olivia is often seen on Instagram putting her curves on full display in the brand’s designs.
Last month, she called out “disgusting” body shamers who have attacked her looks and says that although it’s cruel, she will not stop posing in what she likes.
Megan Barton-Hanson – £2m
Megan Barton-Hanson, 29, has worked with Ann Summers ever since she came off Love Island in 2018, and she’s been in some very raunchy ad campaigns since.
In one sexy shoot, the OnlyFans star wore a sheer, mesh bodysuit with only tape to cover her breasts.
In 2020, having released four lines with Ann Summers, Megan even became the company’s Director of Pleasure Positivity, and launched her own range of sex toys.
Amber Davies – £1.7m
As soon as Amber Davies, 26, won Love Island with now ex-boyfriend Kem Cetinay in 2017, brands were knocking at her door.
She signed a six-figure deal with Boux Avenue, and got to work posing in her undies straight away.
The following year, she launched a swimwear range with lingerie brand Bluebella.
However, Amber is now more focused on performing than modelling, having forged a successful career in musical theatre, starring in the likes of Bring It On and 9 to 5.
It was recently announced she’ll be starring in the lead role of Pretty Woman: The Musical when it goes on its UK and Ireland tour in October.
Liberty Poole – £1.7m
Liberty Poole, 23, became the face of Boux Avenue in a five-figure deal, after she was on Love Island in 2021.
Showing off her figure in some gorgeous underwear, she spoke of her excitement at working with the high-street lingerie brand.
She said: “I constantly wear their lingerie as it’s so stunning whilst being supportive which is a must for me!
“It has also been a dream to work with a brand that holds the same female, self-love, empowerment values as I do, as we all deserve the best and to feel the best.”
Kady McDermott – £1.3m
She is one of the most iconic Islanders ever and has recently gone back into the villa for her second series.
Kady, 27, has a partnership with Nikki Intimates and posed in a series of seductive shots to promote their Valentine’s Day collection earlier this year.
Not only does she model some of the brand’s designs, but she has also designed several sexy collections for them.
Her lucrative deal with the brand no doubt helped her buy her ex Max Barnett out of their £1million mansion after their split.
Georgia Steel – £1m
In November 2020, Georgia, 25, showed off her incredible body in an advert for Boux Avenue, confirming that she had signed a deal with the brand.
The Doncaster-born star turned heads in the sultry post and has since posted numerous snaps in their lingerie.
In recent years, Georgia has established herself as one of the most sought-after influencers and has appeared in TV shows such as Ex on the Beach: Peak of Love and Celebs Go Dating.
Earlier this week, it was revealed that she had joined fellow ex-Islander Michael Griffiths for a Subway commercial.
Zara McDermott – £1million
She may now be known for her BBC Three documentaries and her sizzling romance with Made In Chelsea star Sam Thompson.
But Zara McDermott, 26 was once a contestant on Love Island, having appeared on the fourth series of Love Island.
Thanks to her popularity, she secured a massive deal with Boux Avenue.
She impressed bosses so much that they even let her design her own range of loungewear, which became a best-seller for the brand.
Zara is now set to be the first Love Island contestant to sign up for Strictly Come Dancing.
Kaz Kamwi – £700k
Kaz Kamwi was one of the most talked about Islanders during the show’s 2021 series and came fourth alongside her ex Tyler Cruickshank.
Before she went into the villa, the London-based beauty, who was an influencer before entering the villa, already had an endorsement deal with Boux Avenue.
On the 28-year-old’s Instagram page, she had several snaps of her in the pieces by the brand.
When she left the villa, Boux Avenue continued their relationship with her and even let her have her first solo campaign.
Shannon Singh – £150k
Despite getting dumped from the Love Island villa after just one day, Shannon Singh, 25, signed with various brands afterwards, including a five-figure deal with Boux Avenue.
She joined the likes of Too Hot To Handle star Christina Carmela and Karren Brady’s daughter Sophia Peschisolido to front the lingerie maker’s Your Body, Your Rules campaign.
Speaking about the incredible deal, Shannon wrote on Instagram: “SO grateful to be a part of @bouxavenue new campaign Your Body Your Rules #myboux #bouxavenue.
“I think you all know by now after my I love mine campaign that this campaign really aligns for everything I stand for.”