Helge Moser strengthens the business development of the ISO-Gruppe
NUREMBERG – The long-time marketing head of BD4, Traveltainment and Amadeus Germany is responsible for the strategic marketing and positioning of the ISO-Gruppe‘s travel and tourism products.
Since June 01, 2023 Helge Moser strengthens the teams and different business units of the ISO-Gruppe as Director Business Development. His initial tasks are the development of concepts and strategies in the environment of the travel and tourism sector of ISO Travel Solutions GmbH.
Helge Moser
This involves effective go-to-market strategies of innovative new developments as well as their integration into a market-oriented and successful product portfolio for tour operators and service providers. In the future, he will also take over tasks for other markets of the ISO-Gruppe with a similar focus.
This strategic process includes, depending on the project, the needs-based analysis of markets and customer requirements, the elaboration of use cases up to pricing and marketing of ISO products and services. Moser attaches particular importance to the interdisciplinary cooperation between product development, marketing and sales as well as the alignment with the strategic objectives of the management.
Organizationally, Moser reports to the two managing directors Claus Bogner and Johannes Reichel, to whose central business development unit he is assigned within ISO Software Systeme GmbH. His official location is the ISO branch office in Frankfurt am Main. Nevertheless, he will also be at the company headquarters in Nuremberg on a regular basis and work from home in the Cologne/Bonn region.
Previously, Moser was the long-time head of marketing at AI specialist BD4, a former startup and subsidiary of dnata, part of the Emirates Group. There he was responsible for the positioning and marketing of innovative B2C personalization solutions for travel industry sales. His other professional positions included Head of Marketing at the Internet Booking Engine and consulting software specialist Traveltainment (Amadeus Leisure IT) and various positions at the travel technology group Amadeus Deutschland, most recently as Head of Strategic Marketing.
Markus Kretschmer, Managing Director of ISO Travel Solutions, says: “The ISO-Gruppe has been active in the tourism market as an IT service provider for over 40 years. During this time, our portfolio has grown to include numerous solutions. Therefore, we would like to sharpen our offer profile and clearly point out how we enable our customers to carry out particularly effective IT projects. In addition, various new components are about to be introduced. We are therefore pleased to have gained Helge Moser, an experienced colleague in this field, who will support us in the development, market launch and marketing to our various target groups.”
Helge Moser, Director Business Development at ISO Software Systeme, said: “What I particularly appreciate about the ISO-Gruppe is its reliability, customer-oriented project management and the special breadth of its powerful portfolio. To further sharpen this portfolio and to make it more transparent is a particularly exciting and promising task, where I can contribute my experience to the maximum. For me personally, it is also a great further development to be able to dive into new business areas and markets as well.”
The article Helge Moser strengthens the business development of the ISO-Gruppe first appeared in TravelDailyNews International.