Brainstorming is overrated. Do this instead

Brainstorming is “fun to do and people like it. But it’s really just a bias-making exercise,” says this expert.

To remain relevant or to disrupt an industry, you need to innovate. Many organizations turn to brainstorming as a method for generating new ideas, but it’s not the best way to be original, says Sheena Iyengar, author of Think Bigger: How to Innovate.

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