Bargain supermarket you’ve never heard of owned by B&M that’s cheaper than Tesco and Asda – prices start from just 45p
THERE is a lesser-known bargain supermarket owned by B&M that has cheaper deals than Tesco and Asda.
Heron Foods has hundreds of locations across the UK and prides itself on offering “big-name bargains for less”.
Heron Foods was a family business until it was bought by B&M Stores in 2017.
Since then the company has expanded rapidly and employs over 5000 people across 300 stores.
The majority of locations are in the North East and Midlands but the network is increasing, with some stores already in Cardiff and Luton.
The company aims to open up 30 new stores each year so if you do not have one already, keep an eye out as one might be coming to a high street near you, soon.
Deals and offers are listed on the website although you cannot buy online.
There is a locator tool on the website that you can use to find your nearest Heron Foods.
At the time of checking the website, they had offers on big brand names such as Red Bull, Uncle Ben’s, Cadbury and McCain among others.
They also have a section where you can see what brands are listed so you can easily find if they may stock your favourite.
Bear in mind that prices and product availability can change all the time and may vary from store to store.
Although the list is helpful, it is not a guarantee that they will have stock of exactly what you want when you visit.
We had a look at some of the offers that were available.
At the moment on the Heron Foods website there is a 355ml can of Red Bull priced at £1.80.
We price-checked this against other supermarkets and it does appear that Heron Foods is the cheapest at the time we checked for an individual can.
Morrisons have the same size can of Red Bull at £1.89, and Asda has it listed at £1.90.
Although Asda was more expensive on an individual purchase, they did have a three-for-two deal on this product.
A pack of four Wispas was listed on Heron Foods at £1.35, and both Asda and Morrisons were more expensive as they priced these chocolate bars at £1.50.
And a nine-pack of Warburtons Crumpets was priced at £1 on Heron Foods.
The crumpets were the same price on Asda and Ocado, but a little bit more expensive in Tesco priced at £1.25.
The cheapest item shown on the website was a Roberts Giant Yorkshire pudding at 49p.
Although we could not find the exact brand for a price comparison we found the next best thing was Asda’s own brand priced at £1.
At the time of checking Heron Foods was the cheapest on this item.
It does appear that Heron Foods has some good deals on branded products, but as you can see from the items we checked they are not always the cheapest.
This is why it is good to shop around to make sure that you are getting the best deal.
You can use price comparison sites for groceries such as Trolley.co.uk to price check products across different supermarkets.
Heron Foods also has a savings scheme for shoppers where you can collect saving stamps every time you shop.
Just pick up a Saver Card in-store and buy saving stamps at the till, you can then redeem your stamps on your shopping whenever you like.
It is a good way to save money up for a shop if you have something special coming up such as a party or even a big Christmas food haul.
One savvy shopper went food shopping at Heron Foods and bagged some bargains from as little as 39p.
And there is also another little-known retailer where you can get popular brands for as little as 95p.
Another discounter is becoming so popular selling its cut-price essentials that it is about to open its 100th store.