Byway and Sawday’s partner to promote flight free slow travel

This week, sustainable travel specialist Byway has announced a partnership with accommodation expert Sawday’s to launch new flight-free trips in the UK and Europe.

Byway and Sawday’s share a vision of bringing slow travel into the mainstream, offering holidays that focus on enjoyment and quality of experience rather than speed. These two members of the Travel by B Corp association are joining forces to help travellers discover and explore destinations like Cornwall, the South of France and Italy on a deeper level, without ever having to set foot in an airport – or airport queue. The partnership includes jointly designed trips, complete with overground travel, handpicked accommodation and expert advice.

“At Byway, we’re committed to promoting slow travel experiences that are completely flight free, optimising for enjoyment rather than speed. Sawday’s have been offering enriching travel experiences for decades. This partnership just makes total sense. We’re pleased to be working with a platform that not only helps travellers take trips that matter, but is dedicated to improving the relationship between travel and the environment. Sawday’s purpose is so aligned with our own: reducing the carbon impact of travel, boosting local economies and diverting more tourism spend to sustainable products and suppliers,” says Paul Conroy, Head of Partnerships at Byway.

“As a fellow B Corp, Byway shares our values and our commitment to ethical and sustainable travel – and Sawday’s guests are always keen to hear about better ways to travel. As an industry we need to be driving change and making flight free travel more accessible and Byway is a leader in this area. We anticipate these trips will prove popular with holidaymakers, and hope to expand into more regions in the future” said Mike Bevens, Managing Director at Sawday’s.

The partnership coincides with a sharp increase in customer demand for sustainable travel; according to a report from WTTC, 69 per cent of travellers are actively seeking sustainable travel options for 2023. Byway’s own data reveals that when people try flight-free travel, they are more likely to adopt that behaviour again in the future: 94% of Byway customers (the majority of whom usually fly for holidays) say they would book another Byway trip or refer a friend on homecoming (% who scored 8+/10 on when asked how likely they were to refer or rebook with Byway after returning from their trip, all time average).

The article Byway and Sawday’s partner to promote flight free slow travel first appeared in TravelDailyNews International.