Mark Zuckerberg says tens of millions of people are returning to use Threads every day
Charles Platiau/Reuters
- Mark Zuckerberg said he was very optimistic about the growth of the community on Threads.
- The Meta boss said in a post on Threads that early growth has been "off the charts."
- The success offers a boost to Zuckerberg as his rivalry with Elon Musk intensifies.
Mark Zuckerberg says "tens of millions" of people are returning to use Threads daily almost two weeks after the launch of the Twitter rival.
In a Threads post on Monday, the Meta boss said he was "very optimistic about how the Threads community is coming together." He said early growth was "off the charts" for the app, which launched during a chaotic period at Twitter.
"More importantly 10s of millions of people now come back daily. That's way ahead of what we expected," Zuckerberg said on Threads. He added that the focus for Threads for the rest of the year would be on improving the basics of the app's functions, as well as retention.
"It'll take time to stabilize, but once we nail that then we'll focus on growing the community," Zuckerberg wrote. "We've run this playbook many times (FB, IG, Stories, Reels, etc) and I'm confident Threads is on a good path too."
The comments from Zuckerberg come as his rivalry with Elon Musk and Twitter intensifies since the launch of Threads.
Zuckerberg's latest foray into social media managed to accumulate 100 million users within its first week, thanks to its integration with Instagram, helping it outpace the growth of OpenAI's ChatGPT.
Since its launch, Musk has taken measures to boost usage of Twitter amid fears that the new rival could snatch users away. He introduced a new program last week that offered Twitter's most popular verified users a share of its ad revenue.
Despite the immediate popularity Threads has enjoyed in its first few weeks, the app has not been without problems.
On Monday, Instagram boss Adam Mosseri said on Threads that "spam attacks have picked up" on the app, forcing the decision to introduce "rate limits" that restrict the number of posts users can see.
Meta did not immediately respond to Insider's request for comment.