Melbourne’s Feathers Boutique launches in Adelaide with David Jones

Melbourne’s Feathers Boutique has expanded across the border into South Australia through David Jones in Adelaide.

Established in 1972 by Margaret Porritt, the fashion label is known for its “sophisticated, inclusive and timeless” offering and is stocked in six David Jones concession stores nationwide.

In March, the brand announced it would move over to David Jones after being stocked by Myer for 11 years.

Of her decision, Porritt said David Jones has “great energy” citing its youthfulness, innovation and long-standing reputation.

“After 50 years in the industry, I believe change is imperative for progression and growth. We are so excited to work with David Jones and are looking forward to a fantastic year ahead and to sharing the wonder of Feathers with women all over Australia.”

Bridget Veals, GM of womenswear, footwear and accessories at David Jones, welcomed the brand and said the retailer supports its expansion into South Australia.

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