Popularity of Sports & Events Content Drives Uptake on SES's Dedicated Satellite Distribution Platform
Platform distributed more than 1,500 events to hundreds of feed takers since launch
Luxembourg, 19 July 2023 – Live sports and news events in the last 12 months are driving uptake on SES’s dedicated sports and events satellite distribution platform – ASTRA 1 Sports. Covering Europe, the Middle East and North Africa, the ASTRA 1 Sports satellite distribution platform was leveraged for more than 1,500 events delivered to hundreds of feed takers, with sports and events customers enjoying its powerful wide beam coverage with high throughput, boosted network efficiency, flexibility and security.
From sports rights holders, leagues and federations to TV networks and service providers, SES distributed thousands of hours of sports, major events and significant breaking news content on ASTRA 1 Sports, including FIS Alpine World Ski Championships, the World Judo Championships, the World Padel Tour, FIA World Rallycross events and “Operation Lion” in the UK.
One customer leveraging the platform is Telefonica Broadcast Services. “As the viewership and interest in sports and events continues to grow globally, we are delighted to have a partner like SES, capable to deliver our most important events like the World Padel Tour, Valencia Marathon and beyond, with their satellite distribution platform. This way, we know that our premium content not only reliably reaches our fans across EMEA in the highest quality possible, but we are also able to grow and attract new audiences,” said Laura Arnaiz, head of booking department at Telefonica Broadcast Services.
“Live sports and events continue to be the most valuable assets for broadcasters and the leagues and rights holders they partner with in terms of building and engaging global audiences,” said Michele Gosetti, Head of Sales, Sports & Events at SES. “The momentum with our satellite distribution platform in its first year underscores the increasing demand for reliable content delivery in the industry, and we anticipate for it to grow even more. With the combination of our satellite, fibre and IP infrastructure, we are able to bring a hybrid differentiated offering in the market as the premier distribution partner and ensure our sports and events customers are able to do what they do best – bring exciting sports to fans across the globe.”
A leader in distributing sports and events, SES broadcasts over 700 hours of premium sports each day and works with more than 500 sports and events customers. SES broadcasts a wide range of sports, from men’s and women’s professional football, American football, tennis, golf and cricket to cycling. These include on-going games and matches for high-profile leagues such as the NFL, Premier League and Women’s Serie A to sports with specialised interest, such as motor sports.
For further information please contact:
Suzanne Ong
External Communications
Tel. +352 710 725 500
suzanne.ong@ses.com
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SES has a bold vision to deliver amazing experiences everywhere on earth by distributing the highest quality video content and providing seamless connectivity around the world. As the leader in global content connectivity solutions, SES operates the world’s only multi-orbit constellation of satellites with the unique combination of global coverage and high performance, including the commercially-proven, low-latency Medium Earth Orbit O3b system. By leveraging a vast and intelligent, cloud-enabled network, SES is able to deliver high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries ~8,000 channels and has an unparalleled reach of 369 million households, delivering managed media services for both linear and non-linear content. The company is listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: www.ses.com