Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017.

I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard frame that puts a hardcover book to shame, coated in no less than three finishes of black, with corners so sharp they threaten to break the skin. It takes two hands to lift off the lid, which holds on with a reluctant vacuum seal. All in all, it’s a staggering 1.5 pounds of packaging without cords or headphones inside. Its details connote quality. But also, excessive consumption.

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