Dame Deborah James’ daughter, 13, helps launch new In The Style collection to raise money for mum’s Bowelbabe Fund
DAME Deborah James’ teen daughter is already following in her footsteps – by raising money for cancer research.
Eloise, just 13, has launched a new In The Style collection to pull funds together for her mum’s Bowelbabe Fund.
Dame Debs died in June last year at the age of 40 – just over five years after being diagnosed with stage 4 bowel cancer.
Her only daughter is now becoming a “brave, positive inspiration” just a year after her death, loved ones say.
Debs’ mum and Eloise’s grandmother Heather took to Instagram to share the youngster’s efforts.
Heather wrote: “So proud of Eloise in her collaboration with @inthestyle to launch the new Dame Deborah James collection.
“A year ago when In the Style launched the original collection for Deborah they promised her at that time to continue to spread her message of hope and positivity and help keep her legacy going.
“It is wonderful to see Eloise continuing to share her mother’s love of fashion and her desire to support Deborah’s legacy in this way.
“What a brave positive inspiration you are Eloise – just like your mother. She would have loved this – well done.
“One-hundred percent of the profits will be donated to the Bowelbabe Fund at Cancer Research UK.”
Heather’s post included a sweet video of the mother-daughter duo dancing and smiling away together, as well as sharing loving snaps of the pair.
The clip also included young Eloise sharing how thrilled she was to be helping create the one-year anniversary collection of my mum’s line.
The teen said: “I know she loved making this collection, and so did I.
“She put all of her favourite patterns and designs so we put them out into this new collection.”
In The Style said it was looking forward to working with Eloise as it had raised more than £1.7million from the collection it launched more than a year ago alongside Debs.
It comes just weeks after a new single was released to raise money for BowelBabes in honour of the 40-year-old.
The cover of Tell Me It’s Not True from the musical Blood Brothers has been recorded by Debs’ close friend and jazz singer Natalie Rushdie.
Dame Debs asked Natalie to sing her favourite song at her funeral, when they last saw each other on a day out at Ascot, a week before her death.
Months later, Deborah’s parents Heather and Alistair, asked Natalie to record the single.
Its release came days after the first anniversary of Deborah’s death.