Asendia announces a new strategic organisation and CEO of logistics division
Asendia has announced the appointment of Simon Batt as the new Chief Executive Officer of its logistics division worldwide, in the context of a new strategic organisation of Asendia Group.
In a statement issued today (26 July), Asendia said that the Group structure is going to be reviewed and now, in addition to the existing holding company, two new divisions will be created: one specialising in cross-border parcels, small packets and mail solutions, operating under the brand of Asendia; and another responsible for global D2C e-commerce technology solutions, operating under the brand of ESW.
In this context, Marc Pontet will be the CEO of Asendia Group and Matthieu Martin will assume the role of Deputy CEO and CFO at Group level. Simon Batt will become the CEO of Asendia and – as also recently reported by Post&Parcel – Eric Eichmann will be the new CEO of ESW.
Batt will take on his new role from next month (August).
Since 2019, Batt has been the CEO of Asendia in the UK, successfully merging the company with wnDirect having led that company back to profit after taking over in 2017. Before that, Batt worked at GeoPost in Paris as Managing Director (Global Solutions), focusing on international growth and e-commerce solution development in new geographies as well as new market entry strategy. Batt previously held senior roles in Royal Mail Group, leading teams within e-commerce, sales & marketing and programme management before becoming the International Director for parcels.
Commenting on Batt’s promotion, Pontet said: “Simon is the perfect person to lead Asendia as he’s a dynamic business leader with an outstanding track record in the industry. Not only does he have exceptional strategic capabilities, he also possesses an excellent ability to deliver change and innovation for customers. Combined with his proven experience in both mature and developing markets, it’s clear he’s the right person to take our worldwide logistics division on this next phase of its growth journey. The Board looks forward to Simon realising Asendia’s full potential.”
Batt added: “Asendia has successfully transformed from a mail to a global cross-border parcels business, along with expanding its footprint with leading e-commerce global and local retailers, and I’ve been proud to be a part of this journey in the UK. Now being appointed to lead the company worldwide is very exciting. The next phase of the journey is about delivering our vision to make Asendia a leading provider of e-commerce logistics solutions to enable our customers to effectively leverage the benefits of cross border trade. I can’t wait to get started and want to thank Marc and the Board for this opportunity.”