Cotton On unveils collaboration with Mack Trucks

Australian clothing brand Cotton On has unveiled its partnership with truck retailer Mack Trucks to create a collection of menswear. 

The new line draws inspiration from road-tested styles that have been worn out over Mack Trucks’ 123-year history and ongoing global influence on popular culture.   

Clothing from the upcoming Mack Trucks collection is inspired by the fashion aesthetics of the 1960s and 1970s.

Different components of Mack’s logo and artwork can be found on a range of workwear-inspired pieces including trucker caps and shirts. Past Mack logos and typefaces are featured throughout, dating back to the company’s first truck landing in Australia in 1919.

The collection is available for purchase in stores and online. 

“Our heritage and place in American culture affords us many opportunities to work with other brands,” said David Galbraith, Mack Trucks’ VP of global brand and marketing. 

“Cotton On is one of Australia’s defining clothing brands, so we jumped at the opportunity to collaborate and celebrate Mack’s international presence.”

Mack Trucks established its first manufacturing in Queensland in 1963 and has been one of the country’s largest heavy-duty truck manufacturers since. 

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