The BTA welcomes SilverRail as new partner
The Business Travel Association (BTA) has announced that SilverRail, a technology company that enhances customer service and efficiency for rail operators and travel agencies, will join the Association as a Partner.
SilverRail will provide insight and support for the BTA’s Members and Partners. Its extensive understanding of how technology is reshaping the travel industry creates opportunities for improved customer service across rail.
By becoming a BTA Partner, SilverRail will advise the Association on various travel-related technologies. The partnership is increasingly significant as high fixed costs and ageing legacy infrastructure challenge the delivery of the digitalised rail services that travellers expect.
Clive Wratten, CEO of the BTA says, “We are thrilled to announce SilverRail as the latest BTA Partner. This collaboration will offer invaluable support for our TMCs, who constantly seek to enhance their customers’ travel experiences across our railways. As travel becomes increasingly reliant on technology, SilverRail’s specialist perspective is incredibly valuable and will undoubtedly elevate the services provided by TMCs.”
Brett Ring, Vice President of Commercial at SilverRail says, “At SilverRail, we see the opportunity for rail, but we also empathise with the challenges faced by TMCs and their travellers. In joining the BTA, we look forward to actively discussing those challenges – working with Members and Partners to drive positive change within the industry”.
The new partnership will begin in August 2023.
The article The BTA welcomes SilverRail as new partner first appeared in TravelDailyNews International.