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smi24.net
News in English
Август
2023

The way brands address getting called out on Twitter affects their bottom line

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In the digital age, a new Twitter strategy can have implications for a healthy bottom line. How companies handle customer complaints on social media plays a critical role in their customer-focused performance management systems. However, there has been a notable lack of descriptive information related to assessing managerial performance based on the handling of online complaints.














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