Beyond Meat’s new ads send the trillion-dollar meat industry a coded message: Here’s what they mean

The campaign marks Beyond’s first response to coordinated attacks that began in 2019 under interest groups tied to the meat industry.

Beyond Meat has unveiled its first new advertising campaign since escaping a tumultuous 2022, and the theme is that a sea of misinformation about plant-based meat is making it hard for American shoppers “to navigate between fact and fiction,” so it’s time to start “demystifying the process” behind creating its products.

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