Shoppers rush to buy ‘amazing’ and ‘effortless’ £25 new mascara from Benefit
BENEFIT Cosmetics has launched a new mascara: Fan Fest Fanning Volumising Mascara.
Adding to the brand’s already best-selling line-up of mascaras including BADgal BANG! Volumizing Mascara and the iconic They’re Real! Lengthening Mascara, it’s already proving to be a hit.
- Shop Benefit Cosmetics Fan Fest Fanning Volumising Mascara, £25.50 – buy here
The new Benefit mascara is available to snap up from benefitcosmetics.com, for £25.50, and is also currently available at Boots and Benefit Boutiques ahead of its nationwide release on August 10th.
The new mascara is like nothing we’ve seen before featuring a custom-engineered brush that helps to create an instant eye-opening effect.
If that wasn’t enough, it’s also packed with good-for-you, eyelash-loving ingredients, honestly, we’re obsessed.
The Fan Fest Fanning Volumising Mascara has been formulated with lash-loving ingredients including provitamin B5 and cranberry extract which are best known for keeping lashes nourished and conditioned.
Shoppers are already flocking to leave raving reviews, of which one said “One of the easiest applying mascaras I have ever used”.
Whislt another reviewer wrote, “After a few brushes my eyelashes look like I got a brand new set.”
The brush wand is full-flex fibre with a 40° custom curve meaning lashes are coated from root to tip and receive the full-fan effect as the name suggests.
This is what we usually look for in mascara as it means you can really get in those hard-to-reach corners and achieve your desired lash volume and length.
Benefit’s mascaras are well loved by beauty editors, and make up lovers across the UK, and we’re sure Fan Fest is destined to be another hit.
To celebrate the Fan Fest Fanning Volumising Mascara, from the 1st – 5th of August, Benefit Cosmetics will be touring key cities in the UK in the Lash Fantasy ice cream truck.
Customers will be able to grab a complimentary benefit-style ice cream or ice lolly from the Lash Fan-Tasy truck and hear more about the new lash launch.
Plus, over 10,000 customers will be in the chance of winning some cool mascara prizes.
Fan Fest Mascara Tour Dates
- 1st August: Tower of London, Big Ben, and Trafalgar Square, London
- 3rd August: Albion Street, Leeds Trinity
- 4th August: New Cathedral, Manchester
- 5th August: Benefit Boutique, Carnaby Street, London
We’re so ready to try out Benefit’s new Fan Fest Fanning Volumising Mascara – and hopefully we can catch the Lash Fan-Tasy ice cream truck while we’re at it.
If you haven’t tried it yet, what are you waiting for.
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