Tesco is making a huge change to yellow sticker bargains at hundreds of stores – and shoppers will love it
TESCO is making a huge change to yellow sticker bargains at hundreds of stores.
The move is designed to help customers find marked-down yellow sticker food items more easily.
The supermarket has rolled out the new system to 300 stores after a successful trial in 100 branches last year.
Shoppers will now be able to find the reduced items with bold new signage that states “reduced in price, just as nice.”
The mark-down areas feature a wide range of products from fresh produce such as salads, meat, bread and sweet treats.
They are all items that are close to their expiry date, discontinued grocery items and non-food products too.
Tesco group quality, technical and sustainability director Claire Lorains said: “At Tesco we have no time for food waste and we do everything we can to reduce it.
“Our customers are always on the lookout for great value food, and our rebranded ‘reduced in price, just as nice’ signage makes it easier than ever to spot a short-dated and top-quality bargain.”
The initial move last October was made after a survey revealed that shoppers would pick up more yellow sticker food items if the marked-down area where they are placed would look nicer.
Tesco’s Hatfield Extra store in Hertfordshire was the first to feature the revamp last October.