6 Keys To New Business Growth From Global Opportunity

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Large businesses, as well as small, still fail often by not addressing the very real cultural, economic and political differences.

The challenge is to know what to look for when stepping outside your native market, be able to quantify the downside ...