More than half of Brits are unaware of historical landmarks in their town
MORE than half of adults are unaware of the historical landmarks in their home town.
A poll of 2,000 adults found 32 per cent wouldn’t be able to name the places of interest in their local area, while 64 per cent don’t know what is worth exploring near where they live.
Despite this lack in knowledge, 24 per cent claim they are spending more time outdoors now than ever before – with 74 per cent actively taking time out of their day to go outside.
When it comes to pastimes, 71 per cent enjoy walking or rambling and 53 per cent often treat themselves to a trip to the pub after talking part in an outdoor activity.
Now Beavertown Brewery, which commissioned the study, has created seven new “awe-walking” routes to encourage people to familiarise themselves more with their local surroundings
Awe-walking is a mindfulness technique where a walker tries to shift their attention outwards, instead of inwards.
Each walk will start from a participating pub, where UV-activated beer mats will reveal secret maps when exposed to sunlight – pointing the way to nearby “wonders”.
Tom Rainsford, at Beavertown Brewery, said: “Working a ‘pint stop’ into a walk with a mate is something we all love.
“In fact, our research has shown 53 per cent of Brits like to treat themselves to a trip to the pub after a walk.
“This bank holiday we wanted to add a touch of mystery and lore to your pub walk, with our UV beer maps.”
An average of 64 minutes is spent outside each day – with the typical week seeing three hours spent sitting, five hours spent walking, and four hours exercising.
Nearly half claim being outside helps them foster a deeper connection with nature while 21 per cent feel it offers opportunities for social interactions.
And 61 per cent often explore nature when they want to feel inspired with 21 per cent finding this to be one of the main benefits.
The OnePoll.com study also found close family members are the preferred company when taking part in outdoor activities (51 per cent).
When it comes to exploring their local area, 40 per cent prefer to do this by venturing to hidden gems and 28 per cent enjoy visiting markets or food festivals.
However, it seems those polled still have things to learn about where they live as 59 per cent rate their awareness levels as “moderate”.
Mr Rainsford urged: “Grab your walking boots, finish your pint and discover that the secret maps hidden in your local pubs aren’t the only things to be uncovered in your hometown this weekend.”
Beavertown, based in Tottenham in north London, was founded in 2011 by Led Zeppelin singer Robert Plant’s son Logan Plant.
Another poll last month revealed the top ten outdoor experiences people would like to test themselves with – including sailing, archery and hot air ballooning.
It has been suggested one in nine Brits can’t find London on a map.
And a landmarks quiz was created this year after research found nine per cent of people mistook Hadrian’s Wall for the Great Wall of China.
Another 22 per cent thought Humber Bridge in Kingston-Upon-Hull was in fact San Francisco‘s Golden Gate Bridge in the United States.