Commercial breakdown: 2023 Coke Zero Sugar 400
After the NASCAR Cup race on Sunday at Daytona, some fans have reason to be jubilant, and some are surely heartbroken. Some drivers are still flush with joy at having made the cut, and others are frustrated, or outright crestfallen for missing their chance. Such is racing. And for all race broadcasts there are commercials to watch; such is the bargain fans make with the sponsors. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Coke Zero Sugar 400
Start time to record race/commercial periods: 7:26 PM
End time to record race/commercial periods: 10:34 PM
Total minutes of complete race broadcast: 188
Minutes of race broadcast: 159
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 13
Total number of commercials: 118
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: Sonic (6 times); WPXI (6 times); Subway (5 times); Toyota (5 times); Auto Owners Insurance (4 times); USAA (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘The Voice’ nbc.com/the-voice – 3
ROTOWORLD Fantasy Sports nbcsports.com/fantasy/football/draftguide – 1
Xfinity Gymnastics Championships – 1
IndyCar indycar.com on NBC/NBC Sports & Peacock – 1
NFL Kick-Off on NBC & Peacock – 1
College Football on NBC/NBC Sports – 1
‘Found’ nbc.com/found – 1
‘The Irrational’ nbc.com/the-irrational – 1
Super Moto Cross Finals on USA & Peacock supermotocross.com – 1
Total: 11
Movies
‘Equalizer 3’ equalizer.movie – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com – 6
PNC.com pnc.com – 2
Bob’s Discount Furniture mybobs.com – 1
Century3Kia.com – 1
DiehlAuto.com – 1
Total: 11
Restaurants/Food
Subway Subway.com – 5
Little Caesars littlecaesars.com – 3
Applebees applebees.com – 3
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Cracker Barrel crackerbarrel.com – 2
Sonic sonicdrivein.com – 2
Door Dash doordash.com – 1
Golden Corral goldencorral.com/ – 1
McDonald’s mcdonalds.com – 1
Total: 20
Beer/Alcohol
Keystone Light keystonelight.com – 2
Total: 2
Car/Truck/Bike
Ram Trucks ram.com – 3
ShopHonda.com shophonda.com – 2
NissanUSA.com nissanusa.com – 2
CarGurus.com – 2
Chevy chevy.com – 1
Sunoco sunocoinc.com – 1
Toyota.com and NASCAR.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 16
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
USAA.com usaa.com – 4
Liberty Mutual libertymutual.com – 2
InspireSleep.com – 1
NURTEC nurtec.com – 1
Total: 12
Financial
InnovationRefunds.com – 2
Ally Bank allybank.com (Alex Bowman) – 1
Citizens Bank/ding citizensbank.com/ding – 1
Citizens Bank/YouGotThis citizensbank.com/YouGotThis – 1
Total: 5
Technology
Amazon Prime amazon.com/prime – 1
T-Mobile/5GInternet tmobile.com/5GInternet – 1
Xfinity.com xfinity.com – 1
Total: 3
Products/Services for the Home and Personal Use
Breztri breztri.com – 1
Leqvio Leqvio.com – 1
Rinvoq rinvoq.com – 1
Trelegy trelegy.com – 1
Total: 4
Racing Related
Daytona 500 daytona500.com #DAYTONA500 – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
7:26 PM – 7:30 PM – 4 // 7:30 PM – 7:32 PM – 2
7:32 PM – 7:37 PM – 5 // 7:37 PM – 7:39 PM – 2
7:39 PM – 7:54 PM – 15 // 7:54 PM – 7:56 PM – 2
7:56 PM – 8:03 PM – 7 // 8:03 PM – 8:06 PM – 3
8:06 PM – 8:16 PM – 10 // 8:16 PM – 8:18 PM – 2
8:18 PM – 8:20 PM – 2 // 8:20 PM – 8:22 PM – 2
8:22 PM – 8:32 PM – 10 // 8:32 PM – 8:34 PM – 2
8:34 PM – 8:39 PM – 5 // 8:39 PM – 8:42 PM – 3
8:42 PM – 8:48 PM – 6 // 8:48 PM – 8:51 PM – 3
8:51 PM – 9:13 PM – 22 // 9:13 PM – 9:16 PM – 3
9:16 PM – 9:19 PM – 3 // 9:19 PM – 9:20 PM – 1
9:20 PM – 9:24 PM – 4 // 9:24 PM – 9:26 PM – 2
9:26 PM – 9:34 PM – 8 // 9:34 PM – 9:36 PM – 2
9:36 PM – 10:34 PM – 58 // 10:34 PM – checkered flag
Total race brdcst time: 159 // Total comm. brdcst time: 29
Number of companies featured during broadcast: 25
(Coca-Cola, Coke Zero Sugar, @CocaColaRacing ; Sonic; Wendy’s; Cheddars Scratch Kitchen cheddars.com ; Hunt Bros. Pizza; Entenmann’s; Little Caesar’s; Monster Energy; Celsius; Busch Beer; Toyota; Geico; Progressive; Advance Auto Parts; ebay motors; Ashley Furniture; PODS; Breztri; Credit One Bank; Ruoff Mortgage ruoff.com ; South Point Casino southpointcasino.com ; Xfinity; Super Moto Cross Finals on USA & Peacock; College Football on NBC & Peacock; NASCAR.com/FanRewards)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:13 PM – 8:14 PM
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff
8:55 PM – 8:57 PM
Verizon/FrontLine ; Toyota (various drivers); Sonic; Xfinity; ebay motors; Upcoming DarlingtonRaceway.com race
9:47 PM – 9:50 PM
Advance Auto Parts & DieHard ; PODS; Xfinity; Sonic; Progressive; KansasSpeedway.com ; ‘American Ninja Warriors’ on NBC
9:56 PM – 9:59 PM
GoodYear; Sonic; Xfinity; Ashley Furniture; Celsius; IndyCar on NBC & Peacock; ‘America’s Got Talent’ on NBC
10:05 PM – 10:07 PM
Toyota (various drivers); PODS; Wendy’s; Verizon/FrontLine ; ebay motors; NFL Kick-Off on NBC
10:15 PM – 10:17 PM
Xfinity; Ashley Furniture; Progressive; Sonic; Advance Auto Parts & DieHard