Look no further than the booming growth of national chains like LongHorn Steakhouse and Texas Roadhouse, which have both seen substantial gains in new locations and sales in the past year, boosting the share prices of their respective parent companies.
Although neither brand has actual origins in the Lone Star state — LongHorn was founded in Georgia in 1981 and Texas Roadhouse in Indiana in 1994 — both have adopted Texas-inspired identities and a mission to serve the best meat.
To put the two porterhouse powerhouses to the test, I visited both chains to see how each handles the ultimate steak lover's cut, the bone-in rib eye.
This prime cut is one that every grill master worth their seasoning salt takes great care and pride in getting right, making it a sure measure of a kitchen's talent. Of course, that's only one (obviously important) piece of the puzzle in the restaurant business.
I started off with LongHorn Steakhouse.
Dominick Reuter/Insider
This location is open for lunch on weekdays, unlike the newly opened Texas Roadhouse nearby.
I was promptly greeted and seated by an exceptionally friendly staff.
Dominick Reuter/Insider
My server took my order and quickly brought me ice-cold sweet tea and bread to snack on.
As a Southerner, I like my iced tea with a pronounced flavor, a lot of sugar, and a fresh lemon. LongHorn gets it right.
Sweet tea and bread at LongHorn.
Dominick Reuter/Insider
I had to resist stuffing myself with the bread, which was a warm, fresh multigrain loaf served with whipped butter.
The dimly lit dining rooms in the 562 locations the company operates look about the same.
A LongHorn dining room.
Dominick Reuter/Insider
Darden Restaurants, which also owns Olive Garden, opened 16 LongHorn locations in the past year.
The decor evokes a Western ranch lodge, with cowboy chaps and bull horns adorning the walls.
LongHorn decor.
Dominick Reuter/Insider
The styling feels a bit dated compared with recent refreshes at other brands, but other diners seemed comfortable with the consistency.
I was impressed by the size and heft of the steak knife — it was huge!
A LongHorn steak knife.
Dominick Reuter/Insider
The blade was a bit cumbersome for spreading butter, but it definitely got me in the mood for meat.
My medium-rare bone-in rib eye landed with a sheen of lemon butter and a side of corn on the cob. It smelled delicious.
A LongHorn rib eye.
Dominick Reuter/Insider
I had intended to get fries on the side for a better comparison and to keep the focus on the steak, but this corn simply looked too good to pass up.
The color and char looked just right, and I carved off a large piece to check the temperature.
A medium-rare LongHorn rib eye.
Dominick Reuter/Insider
The pink was more on the "medium" side of "medium rare," but still within the range of what I'd expect from a major chain.
With the first bite, my taste buds were hit with juicy steak flavor, enhanced by bright notes from the peppery rub and citrus butter.
A closeup of the rib eye.
Dominick Reuter/Insider
Dubbed the "Outlaw Ribeye," this steak packs a whopping 1,250 calories (790 from fat), per LongHorn's nutrition guide. The LongHorn 22-ounce LongHorn porterhouse is slightly larger but leaner.
The texture was nice and firm, with bits of grill char and marbled fat complementing one another.
Dominick Reuter/Insider
Turning the bone over, I noticed it was cut to reveal the marrow, which helps transfer some flavor to the meat.
The fire-grilled corn was laden with a crème sauce and panko seasoning and paired nicely with the steak.
The fire-grilled corn at LongHorn.
Dominick Reuter/Insider
Other sides that caught my eye included the crispy Brussels sprouts, steakhouse mac and cheese, and fried okra. I'll have to go back for those.
Having eaten my fill, I requested the check and a box for the remaining steak.
The bill at LongHorn
Dominick Reuter/Insider
The steak cost $29.29, plus the tea and a markup for the corn, for a total of $35.47 before tax and tip.
After a genteel pause — about two hours to digest and catch up on emails and phone calls — I headed to Texas Roadhouse for round two.
A Texas Roadhouse.
Dominick Reuter/Insider
This location is one of seven new ones to open this year, bringing the total to 620, with several more on the way.
Even though it was before dinnertime, the well-staffed restaurant was getting busy with diners.
Dominick Reuter/Insider
The average Texas Roadhouse location does roughly $150,000 in weekly revenue, significantly higher than LongHorn's $91,000 average.
The famous display of hand-cut steaks, which are prepared in-house daily, stood near the entrance.
Texas Roadhouse's famous display of steaks.
Dominick Reuter/Insider
I didn't see a rib eye on display, but the offerings looked tempting.
A host grabbed a basket of warm sweet rolls and led me to a booth.
A booth at Texas Roadhouse.
Dominick Reuter/Insider
Each table had an electronic mini kiosk for ordering, paying, and even playing video games.
The dining-room ambiance was more New Country than Old Western, with exposed wood and neon signs instead of leather and paintings.
The vibe was New Country.
Dominick Reuter/Insider
The layout was centered around a U-shaped bar, with plenty of TVs showing sports, as well as one playing music videos of the country hits booming over the speakers.
My server brought over an iced tea, which was plenty sweet but less flavorful than the one at LongHorn.
Dominick Reuter/Insider
The rolls were also sweeter and less flavorful than LongHorn's loaf, and the steak knife was disappointingly basic, too, but I digress.
My medium-rare bone-in rib eye arrived quickly, with servings of corn and green beans on the side.
Dominick Reuter/Insider
I went with corn to try to match the LongHorn meal, but unfortunately, it was not served on the cob. The green beans were generously flecked with pieces of bacon.
The steak had a lighter color and less char than the Longhorn version and larger portions of fat.
Dominick Reuter/Insider
Rib eyes get most of their flavor from the marbling of fat, but that can cause the steak to have more gristly bits than some diners like.
A similar initial cut revealed a temperature that was more on the "rare" side of "medium rare."
Dominick Reuter/Insider
I interpreted the rareness as a sign the chef was averse to overcooking a steak.
The first bite was phenomenally tender, with an aroma and flavor that had a more pronounced garlic and onion profile.
Dominick Reuter/Insider
The seasoning was also a bit salty for my taste, and the sides were somewhat bland.
The restaurant's manager stopped by my table a few minutes later to see how I was enjoying the meal and told me he had cooked my steak personally.
Dominick Reuter/Insider
The manager later told me the saltiness of the seasoning is a common critique, but it's one of the only food items that is delivered as is, rather than made from scratch in-house. He also said meat prices have been going up, but he's doing his best not to pass that on to customers all at once.
I could also see how the same seasoning and cooking process that would give a lift to a more common cut of steak could be a bit of overkill on one as rich as the rib eye.
Dominick Reuter/Insider
Plus, I'd bet the seasoning pairs nicely with one of the restaurant's signature margaritas.
At the end of the day, LongHorn came out on top in terms of preparing a more satisfying meal for die-hard steak lovers.
LongHorn's steak.
Dominick Reuter/Insider
LongHorn's seasoning allowed more of the meat and fire flavors to take center stage, plus the sides were more interesting.
The knife wasn't bad, either.
Dominick Reuter/Insider
Seriously, just look at that thing.
But when I think about which one I'd rather come back to first — and bring my kids — my choice would be Texas Roadhouse.
Dominick Reuter/Insider
The difference between the rib eyes wasn't dramatic, and the prices were comparable. The Texas Roadhouse steak cost $28.99 with two sides — $0.30 less than Longhorn — and the tea was $2.99 for a total of $31.98 before tax and tip. Beyond price, Texas Roadhouse felt more lively and welcoming, with a wider variety of menu options to try for different diners.
That could be why, even as both chains post strong growth, Texas Roadhouse is ahead and extending its lead.
Irene Jiang / Business Insider
For the most recent quarter, Texas Roadhouse saw same-store sales increase by 9.1%, compared with LongHorn's very respectable 7.1%.
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