IDC sees big enterprise shift to Macs over next 12 months
Apple may be on the cusp of a rapid expansion of Mac market share across the enterprise computing markets, argues research firm IDC in its latest, slightly optimistic prediction about the PC industry.
IDC now expects that PC sales will return to growth in 2024, even though the overall industry won’t get back to pre-pandemic levels.
Enterprise to prop up consumer sales?
The bottom line is that, with consumer markets remaining relatively weak, market growth in the short term will come from commercial/enterprise deployments. That’s good news for Apple as its move to accelerated development of its own M-series silicon for Macs is driving steady gains.