Science figures it out: "social media's addictive loop compels users to share mindlessly"

Frequent users of social media become "desensitized to positive feedback, such as likes and comments," sending them into an addictive loop where their sense of well-being depends on getting the next rush of "engagement." A study out of the University of Southern California-Dornsife confirms what's well-known anecdotally: being online makes you online. — Read the rest