Disney Star, the official broadcaster of the Asia Cup and ICC Cricket World Cup, has secured a sponsorship deal worth around Rs 200 crore from Hindustan Unilever. The FMCG giant will be one of the sponsors for both TV and digital coverage of the marquee tournaments. The Asia Cup, which begins today, will feature 13 matches, while the ICC Men’s Cricket World Cup, hosted by India, will see 10 countries compete in 48 matches.
