Does lab-grown meat need a rebrand? One expert came up with 400 different options

It’s no longer made in labs, and the industry calls it ‘cultivated’ meat. But what needs to change so that more consumers get on board?

In his work at some of the world’s largest branding agencies, Jason Hall came up with product names for such companies as Apple, Levi’s, and Netflix. But when he started his own agency a couple of years ago, he took on a personal side project that was a little different: He wanted to rename meat grown from animal cells without an animal, sometimes called lab-grown meat.

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