Who are Represent co-founders George Heaton and Michael Heaton?
REPRESENT is a brand that was founded by brothers George and Michael Heaton.
If you want to find out more about the brand – keep on reading.
What are the Heaton brothers’ net worths
George Heaton was born April 1993.
According to his LinkedIn, he studied graphic design at Runshaw College.
He later studied graphic design at the University of Salford, graduating in 2014.
George Heaton’s net worth is estimated to be between $4 million (£3,176,380.00) and $10 million (£7,940,950.00).
Michael Heaton was born January 1991.
It is unknown if he went to college or university.
There is no estimated net worth available for Michael, however, it could possibly his net worth is a similar amount to his brothers.
The brothers grew up in Horwich.
When did the Heatons start Represent?
Represent was founded in 2012 whilst George was studying at university.
The brand now has 150 stockists worldwide including Selfridges and Harvey Nichols in the UK.
Over the past three years, the brand exploded.
The brothers are currently creating a new headquarters for their business and are looking at more physical stores across the world.
They began the brand on the basis of making their own clothes that they would wear with luxurious fabrics but at an affordable price point.
George printed t-shirts to show off their designs as part of a college project.
The brothers then became promoting their clothing on Instagram and began to build up a following with celebrities including Justin Bieber who were beginning to wear their brand.
It was during the Covid-19 lockdown that the brand exploded with online orders.
George stated: “We were such a small brand then, but we decided to start launching consistent products.
“Everyone was at home looking at their phones and so we were doing that every week, and we got this huge snowball of customers when a lot of brands just couldn’t do that consistently.
“It made a new way of thinking for us and how we could run the business. Last year we turned over a record figure for us, and we aim to keep growing from here.”
According to the Manchester Evening News, George said:
“I was 18 when we started this, it has been going a long time but we’ve kept our customers from day one.
“We’ve always had that mindset to always be better, we nail it, and then we will always have bigger ambitions – the bigger you get the more you want.
“I think it’s because we are so authentic as brothers and designers , everything we do is for the brand.
“The people who love the brand are like us too, and they’re so into what we do.
The brothers are also known for their passion for exercise and following a healthy lifestyle.
They share this on Instagram and encourage their team to follow this ethos.
Represent have also had a collaboration with Motley Crue and plan to launch home and beauty products.
According to Drapers, George stated he was particularly proud of the brand’s hit Terrier sneaker which has sold out multiple times.
He said: “As a creative, demand for your design is really humbling.
“Without doubt, it is the best feeling you can get.
“The biggest lesson I’ve learnt has to be the importance of patience, and the importance of trial and error.
“Everything is a process, and every process tells a story.
“Each garment requires many hours to design, create and adjust before coming to life as a final piece.”
George hopes that Represent will join the ranks of classic brands: “My focus is to become a great designer and a great businessman, and to build Represent into a brand that can last forever in the fashion industry.”
As of 2021, Represent had a net worth of £7,080,119.00.