How Citi is stealing the airline status playbook to give its customers perks

It’s introducing a new ‘tiered’ customer relationship system, which will up the benefits the longer you stay with the bank.

Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas.

Read Full Story