Bidenonomics and kitchen-table issues are strong campaign issues—especially among noncollege voters

The growing diploma divide stands as one of the most striking developments of the past few years. As recently as when the Clintons lived in the White House, Republicans held a solid advantage among college-educated voters. Now, Democrats hold the advantage among them by that same margin.

Meanwhile, we’ve seen the exact opposite partisan shift among voters without a college degree, and we’re not just talking here about the oft-mentioned white working-class voter. Given the reality that “about 60 percent of U.S. voters do not have a four-year college degree, and they live disproportionately in swing states,” Democrats can't ignore this problem—at least not if they want to, you know, win the White House and save American democracy.

So what can President Joe Biden, Vice President Kamala Harris, and Democrats up and down the ticket next year do to win over enough of the multiracial working-class vote—tens of millions Americans worried about finding affordable housing and paying their bills every month, often living paycheck to paycheck—to win reelection? Newly released research holds some promising answers. The good news is that the Biden-Harris team appears thus far to be pursuing the right strategy to a good degree, including with a new ad blitz aimed at countering the attention focused on the Trumpless GOP debate—namely highlighting the benefits of Bidenomics specifically to middle- and working-class voters.

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