Добавить новость
smi24.net
News in English
Сентябрь
2023

The history of Apple in photos, from the early Steve Jobs era and iPhone launch to crossing the $3 trillion milestone under Tim Cook

0
  • Apple hit a $3 trillion market cap for the first time in 2023.
  • But the iPhone-maker struggled in the 1990s until Steve Jobs returned as CEO. 
  • Apple has weathered hits and flops, from the influential Apple II to the misguided Newton MessagePad. 

Apple's market cap is close to $3 trillion, a threshold it hit in June, and carried through to the market's close. The company briefly hit that milestone once last year, too, but didn't sustain. 

The consumer electronics juggernaut previously reached a $2 trillion valuation in 2020, becoming the first US company to hit that mark. Apple has cemented its dominance as customers continue to buy iPhones — with the iPhone 15 expected later this year.

When Steve Jobs took over as CEO of Apple in 1997, the company had been struggling to find its legs in a market increasingly dominated by Microsoft and its partners. 

Michael Dell himself once quipped that if he were in Jobs' shoes, he'd shut Apple down and return the money to the shareholders. 

Here's a look into the history of Apple in photos, from its inception, through its hard times, to the triumphant return of Jobs. 

Apple was cofounded on April 1, 1976, by Steve Jobs and Steve Wozniak in Los Altos, California.
There was a third cofounder, too: Ronald Wayne. Jobs brought Wayne on board to provide business guidance for the two young cofounders. Wayne sketched the first Apple logo by hand.
Wayne ended up leaving the company before it was even officially incorporated. He took an $800 check for his shares in the company.
Ronald Wayne looks over the blueprint papers of his design of the Apple I that was never built.
Apple's first "office" was the garage at Jobs' parents' house.
The home and garage where Jobs and Wozniak founded Apple Computer in Los Altos, California.
The company's first product was the Apple I, which was just a motherboard with a processor and some memory, intended for hobbyists. Customers had to build their own case and add their own keyboard and monitor, as seen in the picture. It sold for $666.66 — seriously. The Apple I was invented by Wozniak, who also hand-built every kit.
An Apple-1 computer.

Source: CNET

Meanwhile, Jobs handled the business end, mainly trying to convince would-be investors that the personal computer market was primed to explode. Eventually, Jobs would bring in Mike Markkula, who made a crucial $250,000 angel investment and came to work for Apple as employee No. 3, with a one-third share in the company.
Mike Markkula.
Apple would officially incorporate in 1977, thanks to guidance from Markkula. A man named Michael Scott (no, not the one from "The Office") was brought in at Markkula's suggestion to serve as the company's first president and CEO. The thought was that Jobs was too young and undisciplined to serve as CEO.
1977 also saw the introduction of the Apple II, the personal computer designed by Wozniak that would go on to take the world by storm.
The Apple II's killer app was VisiCalc, a groundbreaking spreadsheet software that propelled the computer ahead of market leaders Tandy and Commodore. With VisiCalc, Apple could sell the Apple II to the business customer.
By 1978, Apple would actually have a real office, with employees and an Apple II production line.
Production engineer Tom Beier examines a new Apple IIC keyboard at the Apple Computer plant.
The Xerox PARC lab is world-famous for its technological accomplishments, which include the laser printer, mouse, and ethernet networking. In 1979, Apple engineers were allowed to visit the PARC campus for three days, in exchange for the option to buy 100,000 shares of Apple for $10 a share.

Source: Newsweek

In 1980, Apple released the Apple III, a business-focused computer that was supposed to compete with the growing threat of IBM and Microsoft. But the Apple III was only a stopgap, and Xerox PARC had gotten the young Jobs thinking in a different direction.
Xerox PARC convinced Jobs that the future of computing was with a graphical user interface (GUI), like the kind we're used to today.
Steve Jobs with the Lisa computer in 1983.

Jobs spearheaded the effort to equip Apple's next-generation Lisa computer with a GUI, but was bumped from the project thanks to infighting. Lisa was released in 1983 to much fanfare, but disastrous sales — it was too expensive and didn't have enough software support.

Source: Newsweek, CNBC

Jobs ended up leading the second project, the Apple Macintosh, billed as the most user-friendly computer to date. It would go on to become popular with graphic-design professionals, who liked its visual chops (even though it was in black and white). It was still very expensive, however.
Jobs, chairman of the board of Apple Computer, and the new Macintosh personal computer following a shareholder's meeting in Cupertino, circa 1984.

Source: The Guardian

Around the time of the launch of the first Macintosh in 1983, Apple got a new CEO: John Sculley.
Steve Jobs and John Sculley, Apple's president, pose with the new Macintosh personal computer.

Sculley was serving as Pepsi's youngest-ever CEO, but Jobs managed to bring him to Apple with the now-legendary pitch: "Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?"

Source: Forbes

In 1984, Apple would release the TV commercial that would make it a household name. This ad, appropriately called "1984," was directed by Ridley Scott and cost the company $1.5 million. It aired during the third quarter of Super Bowl XVIII, and never again.
This was also when tensions between Jobs and Bill Gates started to run high. Originally, Microsoft was working hard at making software for the Macintosh. But those plans were scuttled in 1983 when Microsoft revealed that it, too, was working on a graphical user interface called Windows.
The Macintosh had strong sales, but not enough to break IBM's dominance. This led to a lot of friction between Jobs — the head of the Macintosh group who liked doing things his own way — and Sculley, who wanted stricter oversight on future products in light of the Lisa disaster and disappointment of the Macintosh. It got to the point that Apple's board specifically instructed Sculley to "contain" Jobs.
Jobs, Sculley, and Wozniak.
Things came to a head in 1985 when Jobs tried to stage a coup and oust Sculley — but Apple's board of directors took Sculley's side and removed Jobs from his managerial duties. A furious Jobs quit and went on to found NeXT, a computer company making advanced workstations where he had total control.
In this April 4, 1991, photo, Steve Jobs of NeXT Computer poses for the press with his NeXTstation color computer at the NeXT facility in Redwood City.
Wozniak left around the same time in 1985, saying that the company was going in the wrong direction. He sold most of his shares.
Wozniak (center) with concert promoter Bill Graham (left) and the Grateful Dead's Mickey Hart (right).

Source: CNN

With Jobs gone, Sculley had a free hand at Apple. At first, things seemed great, and Apple introduced its PowerBook laptop and System 7 operating system in 1991. System 7 introduced color to the Macintosh operating system, and would stick around (with updates) until OS X was released in 2001.
The 1990s would see Apple get into lots of new markets, none of which really worked out. Possibly the most famous Apple flop of the '90s was 1993's Newton MessagePad, which was Sculley's own brainchild. It literally created the market for "personal digital assistants," but it was $700 and did little more than take notes and keep track of your contacts.
But Sculley's longest-lasting mistake was in spending lots of time and lots of Apple's cash on bringing System 7 to the brand-new IBM/Motorola PowerPC microprocessor instead of the dominant Intel processor architecture. Most software was written for Intel processors, plus they got cheaper and cheaper over the years.

Source: Cult of Mac

At the same time, Microsoft's influence was on the rise. Macs offered an excellent, but limited, library of software on expensive computers. Meanwhile, Microsoft was selling Windows 3.0 on cheap, commodity computers.
Bill Gates in 1992.

Source: Microsoft

Between the high-profile flops and the costly decision to move to PowerPC, Apple's board had had enough. After Apple missed on its first quarter earnings in 1993, Sculley stepped down and was replaced as CEO by Michael Spindler, a German expatriate who had been with Apple since 1980.
Spindler had the unfortunate job of following through with Sculley's big PowerPC mistake. In 1994, the first Macintosh running on a PowerPC was released. But Apple's fortunes continued to sag as Windows took off. After acquisition talks with IBM, Sun MicroSystems, and Philips all fell through, Apple's board replaced Spindler with Gil Amelio in 1996.
Gil Amelio, left, and Steve Jobs.
Amelio's tenure was equally troubled. Under his reign, Apple stock hit a 12-year low (largely because Steve Jobs himself sold 1.5 million Apple shares in a single transaction). Amelio decided to just purchase Jobs' NeXT Computer for $429 million in February 1997 to bring him back to Apple.

Source: CNET, CNET

On the July 4 weekend that same year, Jobs would stage a boardroom coup and convince Apple's board to install him as interim CEO. Amelio resigned a week later.
1997 would also see the introduction of Apple's famous "Think Different" ad campaign, celebrating famous artists, scientists, and musicians.

Source: Cult of Mac

Under the new era of Jobs' leadership, the company would make nice with Microsoft, which invested $150 million in Apple circa 1997.

Source: CNBC

It was a new era for hardware and software, too. Jobs had Jony Ive spearhead the design of the iMac, an all-in-one computer released in 1998. In 2000, Jobs introduced Mac OS X, based on the operating system from NeXT Computers, finally replacing System 7. And in 2006, Apple finally moved to an Intel-based system architecture.

Source: CNET, Apple, Apple

Apple had two massively influential product releases in the 2000s, beginning with the iPod in 2001. It blew other MP3 players out of the water and radically altered the way we listen to music. The iPod also launched Apple's white earbuds as a status symbol.
Steve Jobs, John Mayer, and the iPod.
But the single biggest victory for Apple — and arguably the world of technology as a whole — was 2007's introduction of the iPhone. When it went on sale, customers lined up outside stores in the US to get their hands on one.

Source: Cult of Mac

Since then, Apple has gone on to release 17 more models and, under CEO Tim Cook — who took over after Jobs' death in 2011 — Apple has introduced new hardware product lines, including the Apple Watch and AirPods.

Source: CNBC

The company has also expanded into services, which has helped fuel Apple's growth as iPhone sales have lagged. Apple now offers its own music- and video-streaming services, its own payments system and credit card, and other subscription offerings in news and gaming.
In August 2020, Apple hit a new milestone: It became a $2 trillion company, just 24 months after reaching the $1 trillion threshold.
Apple's chief design officer Jony Ive left Apple in 2019, setting up his own design shop LoveFrom. Apple said at the time that it would be one of his company's "primary clients," though that relationship wound down in 2022, according to The New York Times, which reported there were frustrations on both sides about the arrangement.
Jony Ive at the 2016 Met Gala.
Apple's programming has also received critical nods, including the movie "CODA" which is streaming on Apple TV+ and won the Oscar for best picture in last year's Academy Awards. The beloved Apple comedy series "Ted Lasso" also won four Emmys last year.
The cast and director of "CODA," which won best picture at the 2022 Oscars.

Source: Apple

Apple's second quarter earnings this year showed strong iPhone sales ($51.3 billion, which CEO Tim Cook said in a statement reflected a "March quarter record") and a high for its services revenue. The company had previously said that pandemic-related delays had affected production of some of its devices, including the iPhone 14 Pro.

Source: Apple earnings report and release

Apple unveiled its nearly $3,500 Vision Pro headset in June, an AI-driven "mixed-reality" headset that allows users to toggle between the digital and real worlds. The product is slated for a 2024 release.
Apple's new headset lets you see your surroundings with breakthrough 'EyeSight' tech.

Source: Insider.

Apple became the first public company to close with a market cap above $3 trillion on June 30 when the stock closed at $193.97.
Apple is now worth $2.8 trillion ahead of the iPhone 15 launch in September.

Source: Yahoo

Read the original article on Business Insider







Хаски на Summer Sound – выиграй билеты на Like FM

Интересные каналы в Telegram. Лучшие каналы в Telegram.

Лео Канделаки и Анжелика Стубайло сыграют в новую трэвел-игру «Кто куда» на ТНТ

Арбуз, кукуруза и холодные напитки: диетолог Садыков назвал продукты, которые портят ваш сон летом


The founder of Deliciously Ella started a blog when suffering from severe chronic pain. Now, her multimillion-dollar snack empire is going global

Tourism is increasing over prepandemic levels, overwhelming popular destinations

OpenAI warns that its new ChatGPT Agent has the ability to aid dangerous bioweapon development

Why Juventus spent 111m this summer for only one new player


Нацпроектстрой изготовил уникальное оборудование для столичного моста парус

Новая модель Hyundai Elantra уже доступна в России: какие изменения произошли

Дивеево ..

Проазербайджанский агент Сергей Марков в оккупированном Шуши восхищается Алиевым, пока тот унижает Россию: намечается новый «иноагент»?


Bungie promises to fix Destiny 2's new metroid-style morph ball as it makes players sick and glitches out on ultrawide monitors

'I destroyed months of your work in seconds' says AI coding tool after deleting a devs entire database during a code freeze: 'I panicked instead of thinking'

Microsoft warns of 'active attacks' on its government and business server tech, with one cybersecurity expert claiming that they should 'assume that you have been compromised'

The dairy industry would like Gen Z to drink more milk, so they made a Fortnite diner tycoon game



Движение к победе: в России стартует премия «Мы верим твердо в героев спорта»

Аделина Панина: как силой мысли заставить человека написать или позвонить

Кайрат Бермуканов поддержал Петра Яна перед боем в Абу‑Даби

Нам есть чем гордиться: каким будет Национальный центр «Россия» на Краснопресненской набережной


Осквернение мемориала и кража продуктов. Литовский националист получил 23 года.

В регионах Центральной России продолжается ведомственная акция «Каникулы с Росгвардией»

Собянин: создание пяти центров женского здоровья планируется завершить в этом году

Лео Канделаки и Анжелика Стубайло сыграют в новую трэвел-игру «Кто куда» на ТНТ


Мария Шувалова. В столице Татарстана чествовали балетную диву за блистательную «Анюту»

Врач Поляков: Киркоров рискует сойти с ума из-за препарата для похудения

Кайрат Бермуканов поддержал Петра Яна перед боем в Абу‑Даби

«Желание посеять панику»: в Варшаве призвали поляков покинуть Россию


«Саша забрал корону». ATP отреагировал на триумф Александра Бублика

Румынская теннисистка Бегу выиграла турнир в Яссах.

Александр Бублик получил хорошую новость от ATP после завоевания титула

Александрова покинула турнир в Гамбурге, не дойдя до полуфинала.


Кайрат Бермуканов поддержал Петра Яна перед боем в Абу‑Даби

Летняя школа Русского дома приняла детей из Карабаха

Под Тамбовом пройдёт фестиваль авторской песни "Там, под Лысой Горой"

Высокопроизводительные электродвигатели от компании JackShaft


Музыкальные новости

В сказке были: Джиган на сеновале, IOWA с картины Шагала

Фестиваль Ruskeala Symphony завершился увертюрой Чайковского и фейерверком

Гагарина, ASTI, Лазарев. Москва встречает грандиозный музыкальный фестиваль

Ответы на вопросы. РУВИКИ устроила встречу со знаниями на VK Fest


Нам есть чем гордиться: каким будет Национальный центр «Россия» на Краснопресненской набережной

Летняя школа Русского дома приняла детей из Карабаха

Движение к победе: в России стартует премия «Мы верим твердо в героев спорта»

Кайрат Бермуканов поддержал Петра Яна перед боем в Абу‑Даби


Аэропорт Пулково сообщил о приеме перенаправленных из Москвы рейсов

Инсайдер Карпов: "Спартак" предложил "Динамо" Мх за Пальцева 250 млн рублей

Температура морской воды на крымских пляжах, 20 июля

VK Fest 2025 побил рекорд по числу артистов и вошёл в Книгу рекордов России


25 июля пилотажная группа "Звезда" пролетит над пробками на шоссе под Москвой

Рискнул на 100 тысяч рублей: инженер из Смоленска купил более 1,7 тысячи лотерейных билетов и выиграл автомобиль от «Национальной Лотереи» и РОЛЬФ на VK Fest

Сильный ливень заблокировал людей в авто в центре Москвы

Москвичей предупредили о задержках наземного транспорта из-за ливня


Путин отметил победу синхрониста Мальцева на чемпионате мира в Сингапуре.

Путин отметил успехи российских школьников на математической олимпиаде.

Путин выразил соболезнования семье председателя Верховного суда Подносовой

Нам есть чем гордиться: каким будет Национальный центр «Россия» на Краснопресненской набережной




После вспышки инфекции на теплоходе «Леонид Красин» начали расследование

Собянин: создание 5 центров женского здоровья завершат в этом году

«Я на инвалидном кресле, он на «Тесле»: что случилось с блогером Мариш Мариш

Уже не крепкий орешек: как Брюс Уиллис живет с неизлечимой болезнью


Пока вы не уснули: открытая поддержка Алиевым Киева и «подзатыльник» Зеленскому от Трампа

«СТРАНА.ua»: Зеленский раскритиковал ЕС за непредоставление обещанной помощи


Кайрат Бермуканов поддержал Петра Яна перед боем в Абу‑Даби

В Москве впервые пройдет фестиваль экстремальных видов спорта

Уже 59 орловчан решили побороться за просветительскую награду «Знание. Премия»

Движение к победе: в России стартует премия «Мы верим твердо в героев спорта»


Юрист Трампа Коул рассказал, как пил водку с Лукашенко в Минске

Посланник Трампа рассказал, как «неформально» договаривался с Лукашенко: после нескольких тостов Минск освободил политзаключенных

Вячеслав Федорищев и Александр Лукашенко наметили направления развития сотрудничества Самарской области и Беларуси

Куда Лукашенко хочет пристроить лишних дипломатов


Более 800 спортивных площадок обновят и обустроят в Москве - Сергей Собянин

Более 800 спортивных площадок обновят и обустроят в Москве — Сергей Собянин

Сергей Собянин открыл школу на 1100 мест в стремительно растущей Коммунарке

Собянин: Модернизация двух корпусов ГКБ имени Вересаева завершится в этом году


Зарядки для электромобилей «Энергия Москвы» станут платными

Фестиваль «Сады и цветы»: как Москву превращают в городской оазис

Уже 59 орловчан решили побороться за просветительскую награду «Знание. Премия»

Россияне рассказали, по каким критериям выбирают квартиру для покупки в 2025 году


Мария Шувалова. В столице Татарстана чествовали балетную диву за блистательную «Анюту»

МИД Польши рекомендовал полякам покинуть Россию

Мосбиржа начала расчет индекса создания стоимости в рамках инициативы с ЦБ РФ

«Желание посеять панику»: в Варшаве призвали поляков покинуть Россию


Республика Алтай вошла в десятку регионов России по развитию ипотеки

Девочка упала при посадке на теплоход в порту Архангельска

Центр подготовки личного состава Северо-Западного округа Росгвардии пополнили призывники

Архангельская область - не самое перспективное место для трудоустройства


В Симферополе наградили юных крымчан за отвагу и решительность

Поезда "Таврия" по-прежнему задерживаются из-за ЧП в Ростовской области

Поезда в Крым и из Крыма следуют с задержками до пяти часов

В Симферополе на базе «Клинического госпиталя для ветеранов войн» функционирует гериатрический центр для пожилых людей с возрастными нарушениями


Нарочницкая: «Россия – это уменьшенная копия мира, где есть многообразие»

Мария Шувалова. В столице Татарстана чествовали балетную диву за блистательную «Анюту»

Высокопроизводительные электродвигатели от компании JackShaft

Итоги экологической акции подведут в Мещанском районе














СМИ24.net — правдивые новости, непрерывно 24/7 на русском языке с ежеминутным обновлением *