Fila Tapes Han Sohee as Global Brand Ambassador
Fila is adding to its global ambassador list.
The athletic brand tapped South Korean actress Han Sohee to join its team. Fila announced Sohee as its new global brand ambassador today. Sohee will first be unveiled with the F-BOX Anniversary campaign later this fall. The campaign launches on Sept. 15, and will be featured in digital elements globally across both Fila online and offline channels.
“It is a great honor to be selected as FILA’s global ambassador and I appreciate the brand’s 112 years of heritage,” Sohee said in a statement. “Please look forward to seeing what I will be creating through various projects with Fila.”
To kick off the partnership, Fila released a global brand campaign image with Sohee, where she is wearing the F-Box Anniversary collection to commemorate the 50th anniversary of the F-Box logo.
“We’re very happy to welcome Han Sohee, an icon for this generation who successfully positioned herself different from others with her own style and mood, as a brand global ambassador,” said a FILA representative in a statement. “We plan to propose a new look of the brand through various projects with Han Sohee, while communicating more closely with customers around the world to solidify our image as a premium lifestyle sports brand.”
The news from Fila comes just days after they announced Hailey Bieber would be joining the lineup of global ambassadors as well.
Prior to joining the athletic brand, Sohee has starred in several campaigns and served as a brand ambassador many times. She has been an ambassador for Balenciaga, Omega SA, Charles & Keith and Boucheron.