Sotto heads to the US with NYFW debut 

Sydney-based womenswear label Sotto Brand has made its debut at New York Fashion Week with its SS24 collections, eyeing global expansion. 

The show also introduced Sotto Brand’s first venture into footwear and accessories. The company said the debut at NYFW kicked off the brand’s expansion strategy and helped the brand further grow its global presence. 

“Each collection revolves around combining accessible luxury with modern aesthetics whilst focusing on seasonal edits of classic, fashion-led wardrobe staples,” the brand said. 

Founded in 2019 by Lauren Mariani as a lingerie brand, Sotto Brand quickly expanded into  complimentary apparel. The brand’s name translates to ‘beneath’ in Italian, a nod to the founder’s family roots as well as play on using lingerie as the base for each outfit. 

Further reading, Australian fast-fashion brand Princess Polly has expanded in the US, opening a flagship store in Los Angeles.

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