We judge new Apple products the wrong way. The iPhone 15 proves it

Being bowled over by technological breakthroughs is fun. But it’s quality-of-life improvements that matter most—regardless of how they came about.

Hello out there and welcome to Plugged In, Fast Company’s weekly tech newsletter. I’m global technology editor Harry McCracken—greetings from Cupertino, where I wrote most of this edition sitting in the café at Apple headquarters. If a friend or colleague forwarded this edition to you—or you’re reading it on FastCompany.com—you can check out previous issues and sign up to get it yourself every Wednesday morning. Your feedback is most welcome: Send it to me at hmccracken@fastcompany.com.

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