iPhone 15 price hike rumors were wrong, and there’s a big surprise in Europe

Apple on Tuesday unveiled the iPhone 15 series, and for a second year in a row, we had conflicting reports about the prices. Like the iPhone 14 series, most reports indicated price hikes for the Pro models. Then, last-minute leaks said that Apple would only increase the iPhone 15 Pro Max cost.

What happened was better than expected. Apple kept in place last year's price structure for all iPhone 15 models. The iPhone 15 Pro Max starts at $1,199 instead of $1,099, but you get the 256GB for that price tag. That's how much the 256GB iPhone 14 Pro Max cost until Tuesday. What Apple did was to remove the 128GB option and force users to get the higher memory model.

But while Apple kept iPhone 14 prices in the US last year, European prices soared. Fast-forward to the Wonderlust event and Apple did something unexpected, delivering another European surprise. All iPhone 15 models are cheaper in Europe than their iPhone 14 counterparts.

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iPhone 15 price hike rumors were wrong, and there’s a big surprise in Europe originally appeared on BGR.com on Wed, 13 Sep 2023 at 06:50:00 EDT. Please see our terms for use of feeds.