Boebert's 'Beetlejuice' incident at a Denver theater was beyond embarrassing and voters are sick of it, says her Democratic challenger Adam Frisch

• Rep. Lauren Boebert's Democratic challenger thinks her "Beetlejuice" incident was embarrassing. 
• "It's just another notch in the belt of embarrassment," challenger Adam Frisch said on MSNBC.
• Boebert and her date were kicked out of a "Beetlejuice" performance in Denver last week.

Colorado Rep. Lauren Boebert being kicked out of a Denver theater performance of the "Beetlejuice" musical was beyond embarrassing, and voters have had enough, the firebrand conservative's Democratic challenger Adam Frisch said. 

"It's just another notch in the belt of embarrassment, and it's horrible to even get into that kind of conversation," Frisch told MSNBC's Symone Sanders-Townsend in an interview on Sunday of Boebert's now-viral drama last week at the Temple Hoyne Buell Theatre. 

Reps for Boebert did not immediately respond to Insider's request for comment on Monday about Frisch's remarks. 

Boebert and her date were booted out of the September 10 "Beetlejuice" performance after the congresswoman was accused of disruptive behavior that included vaping and loud singing. 

The Republican congresswoman's campaign manager initially denied reports that Boebert had been vaping during the performance, but surveillance footage showed Boebert vaping in her seat. 

Newly surfaced surveillance footage also appeared to show Boebert being fondled by her date before the two were kicked out. 

"She even lied about her lie," Frisch said on MSNBC. "So for the end of the day, the voters are sick and tired of this embarrassment, whether it's an audience member watching a theater performance, but what's even worse is her embarrassment in the halls of Congress and those committee meetings when she's not focused on the job."

Frisch, who lost to Boebert in 2022 by only 546 votes, added of the congresswoman, "She's very, very focused on herself."

Boebert has publicly apologized for her "unacceptable" theater behavior, saying in a Facebook post that she "simply fell short of my values."