Black Friday Shoe Deals 2023: Shop the Best Early Footwear Sales Before the Main Event

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Carrie Bradshaw once said, “You can never have too many pairs of shoes,” — and she’s not wrong. Whether your white sneakers have seen better days or your running shoes are due for an upgrade, Black Friday shoe deals are your no-brainer excuse to update your footwear rotation.

Black Friday presents the perfect opportunity to stock up on new footwear such as walking sneakers, cozy slippers, cute loafers, boots for men and women, and gifts for the sneakerheads on your holiday shopping list.

Each year, brands like Nike, Adidas, Crocs, On, and New Balance — plus retailers like Amazon, DSW, Foot Locker, and Zappos — offer major discounts on various styles. And even though we’re over two months away from Black Friday, November 24, there are excellent deals to be had at the early Black Friday sales. So if you’ve had your eyes on New Balance dad sneakers, retro Nike Air Max shoes, Amazon’s best-selling lug-sole loafers, or winter-friendly dress shoes, now’s your time to shine.

As shoe experts, we won’t steer you wrong in deciding which pairs are worth your money and which should stay on the shelf. So, we’ve curated the best early Black Friday shoe deals across the top footwear brands and retailers to make your hunt a little easier. This post will be updated with the best official Black Friday 2023 shoe deals once they hit — but it never hurts to get a head start.

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Amazon Early Black Friday Shoe Deals

Even though Black Friday is still weeks away, Amazon has already released thousands of early deals, which means one thing: it’s time to make a list of what shoes you want or need so you don’t get carried away. With must-have Hunter Boots, coveted Salomon sneakers, durable Dr. Martens, comfortable footwear from Dearfoams, and more up to 60 percent off right now, it’s the perfect occasion to save on cold-weather gear ahead of fall and winter.

Nordstrom Early Black Friday Shoe Deals

If you missed Nordstrom’s Anniversary sale and are awaiting the arrival of its Black Friday event, you don’t need to do so. Today, Nordstrom is offering up to 45 percent off select footwear great for the season ahead. Shoppers can find ankle boots, women’s slippers, women’s clogs, and chunky sneakers from brands like Steve Madden, New Balance, Ugg, Vince, Nike, Birkenstock, and many more cult favorites at a fraction of the price. If you are a shopper who’s always in a summer state of mind or planning a winter vacation somewhere warm, you’ll find steep discounts on timeless summer sandals and cute open-toe heels.

Nike Early Black Friday Shoe Deals

Whether you’re a die-hard Nike fan or not, shopping Nike’s Black Friday sale is worth your time and your money. Shoppers can score major discounts on new and OG styles (see the best Nike shoes of all time) that can be rare to come by.

Don’t want to wait until November 14? Thankfully the early deals have already started rolling in. Whether you’re in the market for some Nike running shoes, Nike Platform sneakers, the perfect pair for all your workouts, or walking shoes to get your steps in, now is the time to shop for all the top Nike sneakers with prices below $100. 

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Adidas Early Black Friday Shoe Deals

Adidas fans know two things — the brand is the only destination for beautifully designed sportswear with something for everyone, and each year, its Black Friday deals always go above and beyond. For example, shoppers can expect many of adidas’ best shoes, including adidas’ best running shoes for long-distance, adidas gym shoes, a sweet new pair of adidas’ best basketball shoes, and tons of beloved adidas walking sneakers and adidas skate shoes. Plus, each year, Adidas’ Black Friday sale includes many stylish adidas gifts like Sambas and Stan Smiths.  

If you’re eager to shop Adidas shoes at a discount, we’ve rounded up the best shoe deals you can shop now. Check them out below and happy shopping!

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Zappos Early Black Friday Shoe Deals

There’s no shoe savings event bigger than Zappos’ Black Friday sale. Last year, the retailer offered up to 70 percent off running shoes, including Hoka Challenger ATR 6 shoes, Brooks Ghost 14s, Asics Gel-Kayano 28s, Under Armour Charged Intake 5s, and many more. Luckily, you can already snag shoes at clearance-like prices during Zappos’ early Black Friday shoe sale.

The benefit of shopping Zappos’ Black Friday sale is that all purchases are eligible for a free 365-day return guarantee with free shipping. So, if you don’t like a particular pair you purchase, you have many days to return and get your money back.

DSW Early Black Friday Shoe Deals

Any savvy shoe lover will know that DSW is a great destination for all your footwear needs, especially when it comes to holiday shopping. Instead of running from store to store, you can add Nike shoes, Adidas running shoes, and New Balance kicks to your cart in one fell swoop. For past Black Fridays, we saw the e-commerce giant offer as much as 60 percent off shoes from brands like Heydude, Clarks, and Puma, Teva, and Vans. The good news? You don’t have to wait to shop Black Friday-like deals on top shoe brands. Check out DSW’s early Black Friday shoe deals below.

Crocs Early Black Friday Shoe Deals

Wherever life may take you, Crocs are guaranteed to help you put your best foot forward in comfort and style. So, if you’re looking to add a new pair to your ever-growing collection, it’s your lucky week because Crocs is having an early Black Friday sale with up to 50 percent off coveted styles. You can expect everything from the classics we all know and love to cold weather options like snow boot Crocs or faux fur-lined Crocs that will keep your feet toasty. In addition, you can complete your gifting with Crocs’ accessories, which are also discounted. 

On Early Black Friday Shoe Deals

If you keep up with trending footwear, you may know that On is having a moment in the running sneaker space. On has gained serious style credit for its distinct Cloud cushioning elements, and the brand has been worn by the likes of Brooke Shields, Lucy Hale, and Robert De Niro. If its sale is anything like last year’s, we’ll see discounts on the Cloudflow, the Cloudrunner, and more top styles. In the meantime, shop some of the On sneakers already on sale.

When is Black Friday 2023?

This year, Black Friday starts on November 24th, the day after Thanksgiving. Retailers all around will pump out deals for this shopping-focused holiday, many of which will last throughout the Black Friday weekend all the way to the following Cyber Monday on November 28th. However, since each year Black Friday deals start earlier and earlier, shoppers can already score major discounts at top footwear retailers and brands. Sales up to 82 percent off are already live at Amazon, Zappos, Nordstrom, Foot Locker, DSW, and more. 

How We Selected the Best Early Black Friday Shoe Deals

To select the best early Black Friday shoe deals, we carefully sifted through top-rated shoe brands like Nike, Adidas, and Vans as well as retailers like Amazon, Footlocker, DSW, and Zappos to see what early deals they are offering. Then we narrowed our search to what new shoes were on sale and what tried-and-true styles were discounted. We considered customer reviews and made sure to include options to suit different terrains, climates, and distances, as well as foot conditions like flat feet, bunions, and heel spurs. Shoes are a highly personal choice — every foot is different — but the options on our list passed with flying colors.

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For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research, regularly tracking Black Friday deals, to find these quality, long-lasting items at a discount. Learn more about Footwear News here.

Meet the Author

Nikki Chwatt is the Style Commerce Editor for Footwear News and WWD, where she writes and edits shopping stories on celebrity style, the latest fashion trends, and new shoe releases. Before joining Footwear News, Chwatt wrote for publications, including Editorialist. In her spare time, she enjoys scrolling through her favorite retailers and social platforms to stay up to date on the latest, greatest, and classics of what people wear, buy and love. Chwatt has written about Black Friday for a few years, covering the best deals across fashion, beauty, and home. Chwatt wrote this story on September 15, 2023, and will continue to update it until Black Friday and Cyber Monday are over.