Commercial breakdown: 2023 South Point 400
On Sunday, during the Cup race at the Las Vegas Motor Speedway, a wedding was performed during a pit stop. While some fans were touched by the uniqueness of it, there may be some who would find it even more notable if a divorce could happen in the same time frame. Speaking of time frames, there were 120 commercials during the 198-minute broadcast. For those who would like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 South Point 400
Start time to record race/commercial periods: 2:32 PM
End time to record race/commercial periods: 5:50 PM
Total minutes of complete race broadcast: 198
Minutes of race broadcast: 159
Minutes of traditional commercials: 39
Minutes of side-by-side commercials: 12
Total number of commercials: 120
Total number of companies or entities advertised: 49
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (6 times); Coca-Cola (6 times); Sonic (6 times); WPXI (5 times); Verizon (4 times); Auto-Owners Ins (4 times); Northern Tool (4 times); Ashley Furniture (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Found’ nbc.com/found – 2
‘The Irrational’ nbc.com/the-irrational – 2
‘Bet the Edge’ on NBC YouTube – 1
NFL + Plus.NFL.com – 1
Sunday Night Football on NBC/NBC Sports & Peacock – 1
‘Chucky’ on USA & SyFy & Peacock – 1
‘House of Villains’ on E https://www.eonline.com/shows/house_of_villains – 1
Humana Skate America usfigureskating.org/event/2023-humana-skate-america on NBC, E, Peacock – 1
Peacock peacocktv.com – 1
‘Quantum Leap’ nbc.com/quantum-leap – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 13
Movies
‘Mission Impossible: Dead Reckoning’ missionimpossible.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 4
NBC local newswpxi.com and PA Lottery palottery.state.pa.us/ – 1
Fire Place & Patio Place firepatio.com – 1
Total: 6
Restaurants/Food
Sonic sonicdrivein.com – 6
Coke Zero Sugar us.coca-cola.com/zero-sugar – 3
IHOP ihop.com – 3
Long John Silver’s ljsilvers.com – 3
McDonald’s mcdonalds.com – 3
Golden Corral goldencorral.com/ – 2
KFC kfc.com/ – 2
Applebees applebees.com – 2
Wendy’s wendys.com – 2
Coca-Cola cocacola.com – 1
Total: 27
Beer/Alcohol
Busch Light busch.com – 1
Keystone Light keystonelight.com – 1
Total: 2
Car/Truck/Bike
Toyota toyota.com – 2
Toyota toyota.com (Toyota drivers) #ToyotaNation – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
GoodYear goodyear.com – 1
ShopHonda.com shophonda.com – 1
Safe Lite safelite.com – 1
Toyota Certified toyotacertified.com – 1
Total: 9
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 4
MakeaPDPlan.com – 3
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
UpsideofADHD.org – 1
Total: 10
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 3
Mint Mobile mintmobile.com – 2
Total: 5
Home Improvement
Northern Tool & Equipment northerntool.com – 4
KubotaUSA.com kubotausa.com – 2
Total: 6
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Amazon Web Service signin.aws.amazon.com – 1
Total: 3
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 2
Entresto.com entresto.com – 2
Chewy.com – 1
Total: 5
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 3
Homestead-Miami Speedway homesteadmiamispeedway.com – 1
Martinsville Speedway martinsvillespeedway.com – 1
Total: 5
Race brdcast times: // Comm. brdcast times:
2:32 PM – 2:34 PM – 2 // 2:34 PM – 2:37 PM – 3
2:37 PM – 2:41 PM – 4 // 2:41 PM – 2:43 PM – 2
2:43 PM – 2:59 PM – 16 // 2:59 PM – 3:02 PM – 3
3:02 PM – 3:08 PM – 6 // 3:08 PM – 3:10 PM – 2
3:10 PM – 3:14 PM – 4 // 3:14 PM – 3:16 PM – 2
3:16 PM – 3:21 PM – 5 // 3:21 PM – 3:23 PM – 2
3:23 PM – 3:31 PM – 8 // 3:31 PM – 3:33 PM – 2
3:33 PM – 3:41 PM – 8 // 3:41 PM – 3:43 PM – 2
3:43 PM – 3:45 PM – 2 // 3:45 PM – 3:47 PM – 2
3:47 PM – 3:57 PM – 10 // 3:57 PM – 4:00 PM – 3
4:00 PM – 4:06 PM – 6 // 4:06 PM – 4:09 PM – 3
4:09 PM – 4:27 PM – 18 // 4:27 PM – 4:30 PM – 3
4:30 PM – 4:40 PM – 10 // 4:40 PM – 4:46 PM – 6
4:46 PM – 5:13 PM – 27 // 5:13 PM – 5:15 PM – 2
5:15 PM – 5:22 PM – 7 // 5:22 PM – 5:24 PM – 2
5:24 PM – 5:50 PM – 26 // 5:50 PM – checkered flag
Total race brdcst time: 159 // Total comm. brdcst time: 39
Number of companies featured during broadcast: 19
(South Point Casino southpointcasino.com ; Brendan Gaughan Celebrity Black Jack Tournament brendangaughan.com ;
AMR amr.net ; Sonic; Hunt Bros. Pizza; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Toyota; Geico; Progressive; Northern Tool; Morgan & Morgan forthepeople.com ; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; College Football on NBC & Peacock ; Sunday Night Football on NBC & Peacock; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NASCAR.com/Fantasy ; NASCAR.com/Mobile ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:16 PM – 4:19 PM
Progressive; Wendy’s; Xfinity; Safe Lite; Golden Corral; PhoenixRaceway.com
4:56 PM – 4:59 PM
Coca-Cola; Toyota (various drivers); Ashley Furniture; Verizon/FrontLine ; ebay motors; Wendy’s; Upcoming Cup race, Coca-Cola, Busch Beer; Geico; Xfinity, NASCAR.com/Tickets
5:04 PM – 5:07 PM
Advance Auto Parts & Die Hard ; Wendy’s; Progressive; PODS; Xfinity; ‘The Voice’ on NBC
5:33 PM – 5:36 PM
Coca-Cola; Golden Corral; PODS; WeatherTech.com; Ashley Furniture; Wendy’s; College Football on NBC & Peacock