Europe’s Commercial Giants: How Leading Networks Finally Woke Up To Streaming… But Is It Too Late? – Mipcom Cannes Special

When ITV switched on its new streaming service ITVX in December 2022, the initial promise was to deliver 10,000 hours of free content, including originals such as Damian Lewis drama A Spy Among Friends, which the commercial broadcaster hope would establish the platform as “the UK’s freshest streaming service.” It certainly marked a big step […]