Cult beauty brand Dieux has a bold business strategy: Sell fewer products

The brand is focused on making quality products with less waste, not just something people have to purchase over and over again.

When Charlotte Palermino, Marta Freedman, and Joyce de Lemons started their skincare brand Dieux, they often heard a comment criticizing their business approach. Investors, friends and family, and even the general public all shared a critique: It’s simply bad business to create a product people only buy once.

Read Full Story