Hilton expands new Premium Economy brand, Spark by Hilton

GERMANTOWN, MD  – Hilton announced the forthcoming opening of Spark by Hilton Germantown Washington DC North (26260 Goldenrod Lane; 301-428-1300), continuing the company’s bold focus on the premium economy segment. Spark offers modern hospitality and exceptional essentials at a budget-friendly price. The brand brings to the metropolitan DC market a fresh, practical, and comfortable alternative for travelers seeking a convenient and high-quality stay.

The Germantown property will be the second Spark by Hilton, to debut in less than a year after Hilton announced the new, exciting and fresh hotel brand. It is the first in the Washington Region and the next in what Hilton has announced as a pipeline of more than 400 expansion opportunities in various stages of development around the country.

Located conveniently off of I-270 in Montgomery County, Spark by Hilton Germantown Washington DC North is perfectly situated to serve the lodging needs of business, government and personal travelers. Savvy travelers will be able to access The Highlands at Germantown Event and Meeting Center, offering a range of special event, celebration, and meeting facilities. The hotel is located within five minutes of the Maryland SoccerPlex and Clarksburg Premium Outlets and is immediately adjacent to Montgomery College and Holy Cross Germantown Hospital. All the amenities and attractions of the nation’s capital are just 45 minutes away, accessible by car or public transportation on the Metro Red Line rail.  The hotel is also close to Fort Meade, the Department of Energy and the National Institute of Standards and Technology.

Spark by Hilton Germantown Washington DC North features 176 comfortable and relaxing guest rooms and suites as well as pet-friendly rooms and a 24-hour fitness center. Other signature elements of Spark by Hilton hotels include:

• A 24-hour retail market and a simple, complimentary breakfast, featuring premium coffee, juice and a signature bagel bar with spreads.
• Public space with multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day.
• Guest rooms outfitted with practical amenities, including simple, streamlined furniture, an open closet, an in-room refrigerator, a multi-purpose work surface and a bright bathroom.
• Simple, inspired design with splashes of color, vibrant exterior statement walls and energizing artwork.

“We’re thrilled to celebrate the opening of Spark by Hilton Germantown Washington DC North and to welcome this dynamic hotel, just a stone’s throw from our headquarters, into the Hilton family” said Alissa Klees, brand leader, Spark by Hilton. “This launch marks another exciting milestone for the Spark brand, further underscoring our impressive momentum, with more than 400 deals in various stages of development across the United States.”

The grand opening of Spark by Hilton Germantown Washington DC will be celebrated with a ribbon-cutting ceremony and reception on Monday, November 13 at 10:00am. A short program will feature remarks from Matt Schuyler, Chief Brand Officer, Hilton; Alissa Klees, Brand Leader, Spark by Hilton; and Mark Carrier, President, B.F. Saul Company Hospitality Group. Refreshments and property tours will follow.

Spark Germantown General Manager Barack Sam said, “Our team is so proud to join the Hilton family of professionals and we are excited to welcome guests to our fine facility.  Our people are special and they look to serve travelers with friendly warmth and care.”

Spark by Hilton Germantown Washington DC North is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

The article Hilton expands new Premium Economy brand, Spark by Hilton first appeared in TravelDailyNews International.