Target launches First Nations collaboration with Cungelella Art

Target Australia has collaborated with Cungelella Art, an Australian art collective led by four Indigenous sisters, to launch a limited-edition clothing line. 

The range features family sleepwear, children’s swimwear and swim accessories. 

The family sleepwear is inspired by sisters’ children when they spent the night out in the country under the stars, with the hues echoing both the earthy tones and sky that surrounds them, which couple to provide a peaceful atmosphere ideal for bedtime. 

Meanwhile, the children on school vacations inspired the swimwear line, which depicts the fun and vibrancy of summer swimming and vacations spent near the water through the designs and colours.

This First Nations artist partnership is the latest project in Target’s commitment to helping Indigenous communities and reconciliation. Target has committed to giving back to the communities in which it works.

Customers can now purchase the new Cungelella Art collaboration collection in-store and online. 

Further reading: Sleepwear startup targets plus-size sector, challenges other brands to think big

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