Approximately 11% of Amazon’s global shipments are now sent to customers without added packaging

Research commissioned by Amazon reveals consumer appetite for packaging reduction – six in ten (58%) UK adults would be happy for items they order online to arrive without added delivery packaging in order to reduce their environmental impact.

1 in 3 shoppers surveyed (38%) want retailers and manufacturers to prioritise packaging reduction and almost the same number (36%) say what matters most is that packaging is recyclable. This indicates a growing consumer consciousness towards shopping more sustainably. In turn, we are seeing an increasing demand for businesses to adopt sustainable practices.

Amazon’s move to deliver eligible items without added delivery packaging is already proving to be effective. Approximately 11% of Amazon’s global shipments are now sent to customers without added packaging, arriving with nothing more than a shipping label added to the manufacturer’s original box or bag. Customers wishing to conceal their orders can use a drop-down menu as they check out – available for many items certified to ship without added delivery packaging – selecting ‘Hide what’s inside, dispatch in Amazon packaging’.

Amazon is also working with big brands like P&G and SMEs including Cheeky Panda, Bamboo Bamboo, BUSHBABY and Mum & You to certify packaging for their products, so they can ship without the need for added delivery packaging. Inspiring case studies from these businesses are featured below.

Where packaging is necessary, Amazon uses machine learning algorithms to help make smart packaging choices for customers, so that it fits well, uses as little material as possible, and protects customers’ orders. All paper and cardboard packaging used by Amazon in the UK is 100% recyclable.