CEO of rocket-maker ULA makes a sales pitch—for the whole company

It sure sounds like United Launch Alliance is up for sale. Tory Bruno, the rocket builder's CEO, said this week that anyone who purchased ULA would reap the rewards of the company's "transformation" over the last few years, a course change primarily driven by geopolitics and the competitive threat of SpaceX.

While Bruno did not disclose details of any negotiations about a potential sale of ULA, he told Bloomberg News this week that the launch operator is primed for a buyer. Boeing and Lockheed Martin each have a 50 percent stake in the Colorado-based rocket company.

“If I were buying a space business, I’d go look at ULA,” Bruno said. “It’s already had all the hard work done through the transformation. You’re not buying a Victorian with bad plumbing. It’s all been done. You’re coming in at the end of the remodel, so you can focus on your future."