Kim Kardashian's SKIMS underwear partnership with the WNBA is a sign business is booming in the league
The WNBA is full of bosses on and off the court, and Kim Kardashian is familiar with their game.
The WNBA is experiencing a ton of growth. Fittingly, the 2023 season was the most-watched regular season since 2002. Viewership numbers were up 21% as the league set new records across WNBA digital platforms, social media, and sports betting.
The 2023 WNBA Finals also gave fans one of the best matchups they could hope for as the league MVP, DPOY, and the two best teams went toe-to-toe for a chance at WNBA history. It’s only fitting that a matchup like that was the most-watched Finals in two decades.
These phenomenal athletes are getting the recognition they deserve. Brands like Google, DICK’s Sporting Goods and PlayStation are partnering with the WNBA to support women and empower them as they show the world that women are ballers too.
The league has landed on the radar of another woman who knows something about breaking records.
(Credit: Pierre Snaps)
Kim Kardashian and her underwear brand SKIMS are announcing a multiyear partnership that will make SKIMS the WNBA’s official underwear partner.
“The athletes of the WNBA are trendsetters and cultural influencers,” said Commissioner Cathy Engelbert. “We are excited to work with SKIMS, a brand that has quickly cemented its status as a cultural centerpiece, to elevate each other’s brands and celebrate female athletes and their impact in society.”
Kardashian echoed Englebert’s excitement, saying, “We look forward to working together in amplifying our joint values of women empowerment and individual confidence.”
Fans can expect to see the WNBA and SKIMS rollout promotions throughout the 2024 season and as the calendar approaches the 2024 AT&T WNBA All-Star Game in Phoenix, Arizona.
SKIMS is also expected to receive exposure that includes on-court virtual signage during national broadcasts and across the league’s digital platforms.
Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball pic.twitter.com/0MQJk0Co7G
— Kim Kardashian (@KimKardashian) October 30, 2023