Pharmacy and beauty products lead modest E-commerce growth in 2023

In 2023, the Finnish e-commerce sector has seen a modest but notable growth, with pharmacy items and cosmetics leading the way, as reported in Posti's latest E-Commerce Index. Amidst economic uncertainties and changing consumer preferences post-pandemic, these sectors stand out as the success stories in an otherwise cautious online shopping environment.

The recently published Fall 2023 E-Commerce Index by Posti provides insights into the evolving trends and patterns of online consumer behavior in Finland.